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The franchisor helps drive this process; but, in the end, the franchisee often plays the most pivotal role throughout the site selection process. Make sure you're engaging the proper resources.
It generally takes the form of an additional agreement that is attached to the lease between the franchisee and the property owner, or it is sometimes a provision contained in the terms of the lease itself.
A franchisee is a business owner who is licensed to operate a branded outlet of a retail chain. The franchisee pays a fee to the franchisor for the right to sell its established products and use its trademarks and proprietary knowledge.
The franchisor makes store location recommendations based on things like vehicle traffic, foot traffic in the area and demographics. They have access to reports that help them decide if the location you're choosing, or the one they've suggested, has the potential to be a good one.
Market Analysis and Demographics (Broker, Franchisor, & Franchisee): Once the sites are gathered, the broker should prepare reports such as demographic research, competitor research, traffic counts, and heat maps. It is then the job of the broker to use these reports to help the franchisee compare different spaces.
Let us break down some simple steps you can take to help place your business in the perfect spot. Research the Demographics and Target Market. ... Evaluate Foot Traffic and Accessibility. ... Assess Competition. ... Consider Operational Requirements and Space Layout. ... Visibility from the street and ingress/egress of the site.
Considerations When Selecting a Retail Franchise's Location Identifying the major traffic patterns, the availability of parking close by, the cost of utilities, the rent per square foot and various other aspects are just a few of the factors to consider when locating your franchise site.
The property owner provides business space to a franchisee to operate the franchisor's business plan in return for a lease payment. Under the lease terms, the property owner gives rights to the franchisor to replace and assume the Franchisee Business Entity under certain conditions.