Guam New Media Relations Policy

• Category: Employment - Policies and Procedures
• State: Multi-State
• Control #: US-195EM
• Format: Word; Rich Text

Description

This policy instructs employees as to the proper procedure in handling interaction with the news media.

Guam New Media Relations Policy refers to the guidelines and regulations set by the Government of Guam in managing and interacting with new media platforms, including social media, blogs, online forums, and other digital communication channels. This policy aims to establish a framework that ensures effective communication, transparency, and accountability while leveraging the benefits of new media for public outreach and engagement. The Guam New Media Relations Policy outlines the following key components: 1. Social media guidelines: This section provides specific instructions for government employees on the use of social media platforms, emphasizing the importance of maintaining professionalism, avoiding personal opinions on official accounts, and ensuring compliance with existing laws and policies. 2. Official account management: The policy outlines the procedures for creating, managing, and monitoring official government social media accounts, including account ownership, password security, and content moderation. 3. Public engagement strategy: This component focuses on promoting dialogue and engagement with the public through new media platforms. It includes guidelines for responding to comments, queries, and concerns, as well as establishing protocols for proactive outreach initiatives. 4. Content creation and dissemination: The policy emphasizes the importance of accurate and timely information sharing. It provides guidelines for creating engaging content, while ensuring it aligns with the government's mission, values, and brand guidelines. 5. Crisis communication and reputation management: This aspect highlights the need for an effective crisis communication plan, outlining protocols for addressing misinformation, managing public perception, and restoring public trust during emergencies or controversial situations. 6. Privacy and data protection: The policy addresses the protection of personal information and outlines guidelines for handling sensitive data, ensuring compliance with relevant privacy laws and regulations. Different types of Guam New Media Relations Policies may exist based on various factors such as government agencies, departments, or branches. For example: 1. Department of Education New Media Relations Policy: This policy specifically addresses the communication guidelines for the Guam Department of Education, focusing on student privacy, parent engagement, and educational initiatives. 2. Guam Police Department New Media Relations Policy: This policy outlines protocols for the Guam Police Department's use of new media, including guidelines for sharing real-time updates, community crime prevention initiatives, and increasing public trust in law enforcement. 3. Guam Tourism Authority New Media Relations Policy: This policy focuses on leveraging new media platforms to promote Guam's tourism industry. It may emphasize engaging with potential visitors, highlighting attractions, addressing travel-related queries, and monitoring online reputational risks. In summary, the Guam New Media Relations Policy is a comprehensive framework that ensures effective engagement, transparency, and accountability between the Government of Guam and the public, utilizing new media platforms. Its guidelines cover various aspects of communication, content creation, public engagement, crisis management, and data protection to ensure responsible and effective utilization of digital channels.