Hawaii Assignment of Trade Name, Trademark or Service Mark is a process whereby an individual or company assigns rights to a trade name, trademark, or service mark to another individual or company. The assignee then has the exclusive rights to use the trademark or service mark in commerce in the state of Hawaii. This assignment process is governed by the laws of the State of Hawaii and is overseen by the Hawaii Department of Commerce and Consumer Affairs. There are three types of Hawaii Assignment of Trade Name, Trademark or Service Mark: 1. Assignment of Trade Name: This is when a business assigns the right to use its trade name, including any associated logos or symbols, to another business. 2. Assignment of Trademark: This is when a business assigns the right to use its trademark, including any associated logos or symbols, to another business. 3. Assignment of Service Mark: This is when a business assigns the right to use its service mark, including any associated logos or symbols, to another business. In all cases, the assignee must register the trade name, trademark, or service mark with the Hawaii Department of Commerce and Consumer Affairs in order to use it in commerce.