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Cooperative Marketing Structure. In India, the co-operative marketing societies have both two-tier and three- tier structure. At the national level NAFED serves as the apex institution. At the base level, there are primary co-operative marketing societies.
Agricultural marketing covers the services involved in moving an agricultural product from the farm to the consumer. These services involve the planning, organizing, directing and handling of agricultural produce in such a way as to satisfy farmers, intermediaries and consumers.
An agricultural marketing cooperative is an association of farmers who voluntarily cooperate to pool their production for sale. That pooled production is marketed and distributed through the cooperative which is owned and controlled by the farmers themselves.
Cooperatives are considered useful mechanisms to manage risks for members in agriculture. Through cooperatives, farmers could pool their limited resources together to improve agricultural output and this will enhance socio-economic activities in the rural areas (Ebonyi and Jimoh, 2002).
The goal of a marketing cooperative is to benefit members by helping them increase their margins, maintain control of their product to point of sale, and secure a reliable and consistent market for their goods. Marketing cooperatives may negotiate sales contracts, including prices and terms, with buyers.
Marketing Cooperative Society Mostly for the benefit of farmers, these societies function to market the produce profitably at the best possible prices, increase the bargaining strength of the farmers and protect them from the trials of individual selling and market exploitation.
Overview. Through Farm Service Agency's (FSA) Cooperative Marketing Association Program (CMA), marketing cooperatives can obtain FSA marketing assistance loans and loan deficiency payments (LDPs) on behalf of their members.
A phone store that bundles their products with complementary ones is an example of cooperative marketing. This offer takes advantage of products you'd already need to invest in when buying a phone, and uses that to entice you into purchasing.
Cooperatives enable farmers to own and control, on a democratic basis, business enterprises for procuring their supplies and services (inputs), and marketing their products (outputs).
The co-operative marketing societies that are formed provides the credit required by the necessary farmers. Thus, it will prevent the farmers from their selling their products straightway after harvesting it. So, this will ensure better returns for the farmers.