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Practitioners and licensing executives often refer to three basic types of voluntary licenses: non-exclusive, sole, and exclusive. A non-exclusive licence allows the licensor to retain the right to use the licensed property and the right to grant additional licenses to third parties.
A license agreement is a business contract between two parties. The licensor (the seller of the license) owns the asset being licensed and the licensee (the buyer) pays for the right to use the license. The licensee pays the owner in exchange for the right to sell the product or use the technology.
A licensing agreement is a contract between two parties (the licensor and licensee) in which the licensor grants the licensee the right to use the brand name, trademark, patented technology, or ability to produce and sell goods owned by the licensor.
Types of licensing agreement The unique feature of this type of agreement is that even the licensor is excluded to use or exploit the licensed property during the term of the agreement. Copyright, trademark and patent licenses are the best examples of an exclusive license agreement.
Licensing agreements are found in many different industries. An example of a licensing agreement is a contract between the copyright holders of software and another company, allowing the latter to use the computer software for their daily business operations.
HAWKEYE Trademark of Marvel Characters, Inc. - Registration Number 4616448 - Serial Number 86141800 :: Justia Trademarks.
Some of the most recognized college trademarks include the Nebraska N (Registration No. 2,081,720), Notre Dame's Leprechaun mascot (Registration No. 1,229,591), and the University of Iowa's Hawkeye emblem (Registration No. 1,312,703).
No individual or entities are allowed to use the logos, trademarks, and word marks to imply an endorsement of their goods or services by virtue of their contract with the University of Iowa.
Examples of licenses include a company using the design of a popular character, e.g. Mickey Mouse, on their products. Another example would be a clothing manufacturer like Life is Good licensing its designs and brand in a certain country to a local company.