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The copyright holder of the music grants the license, and your cost ranges from a handful of dollars to hundreds of thousands of dollars, depending on the song and how you are using it. No law forces a copyright holder to grant a synchronization license to anybody willing to pay for it.
A synchronization license is an agreement between a music user and the owner of a copyrighted composition (song) that grants permission to release the song in a video format (YouTube, DVDs, Blue-ray discs). This permission is also called synchronization rights, synch rights, or sync rights.
How do I Get a synchronization license? The copyright owner can grant a synchronization license for a song. If you're not sure who the copyright owner is, start your investigation with one of the performing rights organizations, such as ASCAP or BMI.
The master license pays only the artist for the right to use their recording; the synchronization license pays the composer for the right to use their song.
Whenever you release a recording of a song that someone else wrote in a video format, even if it's just a small portion of the song, you need a synchronization license. Synchronization licenses are most commonly used for YouTube videos, cover song videos, wedding videos, and commercial and corporate videos.
How to License a Famous Song: The Step-by-Step Process Determine if the song is copyright protected or if it is available in the public domain without a license. Identify who holds the copyright licenses. Contact the license holders. Negotiate the price or fee for the song rights. Transfer the rights.
A synchronization license pays a royalty to the copyright holder (owner) of the composition (song). This is typically the composer or their publisher.
A synchronization license is an agreement between a music user and the owner of a copyrighted composition (song) that grants permission to release the song in a video format (YouTube, DVDs, Blue-ray discs). This permission is also called synchronization rights, synch rights, or sync rights.