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The key elements of a franchise agreement generally include: Territory rights. ... Minimum performance standards. ... Franchisors services requirements. ... Franchisee payments. ... Trademark use. ... Advertising standards. ... Exclusivity clause. ... Insurance requirements.
Franchise agreements vary between different franchises, but these seven areas should be addressed in every franchise agreement. Use of Trademarks. Location of the Franchise. Term of the Franchise. Franchisee's Fees and Other Payments. Obligations and Duties of the Franchisor. Restriction on Goods and Services Offered.
In a franchise partnership, the business belongs to the franchisee. The franchisee essentially runs the business for the franchisor, but at a fee. In a licensing partnership, the licensee only pays the licensor for a specific product, for which the licensor may have taken out patent rights.
As you learn how to start a franchise, here are the terms you should include when writing your franchise agreement. The Responsibilities of the Franchisee. ... Franchise Fees. ... Duration of the Agreement. ... Operating Territory. ... Royalties. ... Trademarks and Copyrights. ... The Responsibilities of the Franchisor. ... Training Programs.
What: The agreement should include a detailed description of the business operation and any relevant metrics. Requirements set by the franchisor?including how the property is to be maintained, how much insurance must be carried, how records must be kept, what hours the business must be open should all be detailed.