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A shareholder letter is a document that company executives create to inform company shareholders about its operations and events that occurred during the year. It allows the company to discuss company operations with its shareholders and give them insight into what to expect in the coming year.
Good shareholder letters spell out who they are and what their vision is for the company over the long term. This instills trust in stakeholders and provides a level of cushion when a seemingly out-of-character decision is made (e.g., Amazon buying Whole Foods).
A shareholder is interested in the success of a business because they want the greatest return possible on their investment. Stock prices and dividends go up when a company performs well and increases its value, which increases the value of stocks the shareholder owns.
Understanding Shareholder Letters The letter may address specific items within the company's financial statements or filings such as the 10-K or 10-Q, so it can be a good idea to look for information within these documents that substantiate claims made within the shareholder letter.
Be concise: Ensure that the shareholder letter contains only the most vital information. The goal is to keep the shareholders' attention while communicating effectively. Be consistent: Consistency in different shareholder letters facilitates making comparisons and identifying progress.
A shareholder letter is a document that company executives create to inform company shareholders about its operations and events that occurred during the year. It allows the company to discuss company operations with its shareholders and give them insight into what to expect in the coming year.
How to Write a Shareholder Letter Create a format that will benchmark performance. Using a similar format each year will help shareholders easily benchmark a company's performance. ... Focus on accomplishments, not activities. ... Look forward. ... Rigorously review. ... Conclusion.
Create a format that will benchmark performance. Using a similar format each year will help shareholders easily benchmark a company's performance. Letters typically begin with a high-level review of the year followed by financial performance and a more detailed assessment of business segments or core growth objectives.