In Illinois, a License of Property for Advertising by use of a Wall of a Building refers to the legal agreement between a property owner and an advertiser, granting permission to display advertisements on a wall or the exterior of a building. This license serves as the authorization for displaying commercial or promotional messages on private property visible to the public. The License of Property for Advertising by use of a Wall of a Building in Illinois ensures that all parties involved understand the terms and conditions of advertising on the designated building wall. It includes specific details such as the location, dimensions, and duration of the advertisement, as well as any restrictions or guidelines that must be followed. To obtain this license, the advertiser must approach the property owner to negotiate and secure the agreement. The property owner can either be an individual or a business entity that legally controls or owns the building. Different types of License of Property for Advertising by use of a Wall of a Building may include: 1. Temporary License: This type of license allows advertisers to display their advertisements on the building wall for a limited period, typically defined by a specific number of days, weeks, or months. It is commonly used for short-term promotional campaigns or events. 2. Long-term License: This license grants advertisers the right to display their advertisements on the building wall for an extended period, often spanning multiple years. Long-term licenses are commonly used for establishing brand identity or maintaining a consistent marketing presence. 3. Exclusive License: An exclusive license grants the advertiser sole rights to display their advertisements on the building wall, preventing any other advertisers from using the space during the agreed-upon period. This type of license is often sought after by larger companies or organizations to ensure maximum exposure and exclusivity. 4. Non-exclusive License: A non-exclusive license allows the property owner to grant licenses to multiple advertisers simultaneously, allowing multiple advertisements to be displayed on the building wall during the agreed-upon period. This type of license may be preferred by property owners looking to generate higher revenue by renting out ad space to various advertisers. It is important for both the property owner and the advertiser to carefully review and understand the terms and conditions outlined in the License of Property for Advertising by use of a Wall of a Building. This ensures that all obligations, rights, and restrictions are clearly defined, ultimately facilitating a mutually beneficial partnership and promoting responsible advertising practices.