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David has helped thousands of clients improve their accounting and financial systems, create budgets, and minimize their taxes. Examples of common value-added resellers (also known as VARs) are computer retailers and service companies, automobile dealerships, and furniture stores.
Value-added resellers include technology service companies, auto dealerships and even furniture companies. Technology service companies often offer a range of value-added products or services, such as extended warranties, service contracts, supplemental hardware, software, and installation and setup services.
added reseller (VAR) is an organization that is usually part of a sales channel for an original equipment manufacturer (OEM).
As the name suggests, a Value Added Distributor (VAD) offers supplementary services & solutions that deliver extra value to clients in addition to the pick, pack & ship services for the products they sell. In contrast to distributors, VADs generally offer additional support besides delivering the product or service.
added reseller can increase its potential for repeat business by virtue of the added value they provide. A VAR can also act as the single point of customer servicecentric contact for customers of certain products and solutions.
Similar to a distributor, a reseller sells your products to customers. However, the main difference between a distributor and reseller is the lack of warehousing. Resellers won't purchase or hold your inventory.
Simply put, the value-added reseller model works as follows: By taking on these responsibilities, the VAR can offer their customers an enhanced product. In return for their services, the VAR charges a premium price that allows them to make a profit. The end result is a win-win situation for both vendors and customers.
Examples of common value-added resellers (also known as VARs) are computer retailers and service companies, automobile dealerships, and furniture stores.