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Franchise systems sell a master franchise (also known as a ?sub-franchise?) in order to more rapidly expand their brand and system. Master franchising is typically the most common way brands expand internationally.
Sub-franchising is a provision whereby a franchisor grants the right to a sub-franchisor to assume the role and rights of the franchisor in selling to pro- spective franchisees the ability to establish and operate franchsed units within a speci- fied regon.
The three conditions of a franchise agreement are the payment of initial fees and ongoing royalties, adherence to the franchisor's system and standards, and the grant of territorial exclusivity. A franchise contract typically lasts for 5 to 10 years. The owner of a franchise agreement is the franchisor.
Franchise agreements vary between different franchises, but these seven areas should be addressed in every franchise agreement. Use of Trademarks. Location of the Franchise. Term of the Franchise. Franchisee's Fees and Other Payments. Obligations and Duties of the Franchisor. Restriction on Goods and Services Offered.
As previously described, sub-franchising is the term used to describe the relationship between a master franchisee and the unit sub-franchisee. This right usually arises from the rights granted in a master franchise agreement, but it is not the rule.
If the parties proceed by way of sublease, the landlord-tenant relationship will be preserved between the head landlord and the franchisor, and a new landlord/tenant relationship will be created between the franchisor, as sublessor, and the franchisee, as sublessee.
The key elements of a franchise agreement generally include: Territory rights. ... Minimum performance standards. ... Franchisors services requirements. ... Franchisee payments. ... Trademark use. ... Advertising standards. ... Exclusivity clause. ... Insurance requirements.
When it comes to structuring franchise arrangements, there are typically three different types franchise agreements. Single-Unit Franchise Agreement. ... Area Development Agreement. ... Master Franchise Agreement.