Indiana Advertising Agreement Web Advertising Agreement between Mpath Interactive, Inc. and eUniverse regarding sale of advertising on web sites

• Category: Corporations - Public - Advertising
• State: Multi-State
• Control #: US-EG-9437
• Format: Word; Rich Text

Description

Web Advertising Agreement between Mpath Interactive, Inc. and eUniverse regarding the sale of advertising on web sites dated August 13, 1999. 4 pages. Title: Comprehensive Description of Indiana Advertising Agreement Web Advertising Agreement between Path Interactive, Inc. and universe Keywords: Indiana Advertising Agreement, Web Advertising Agreement, Path Interactive, Inc., universe, sale of advertising, web advertising, agreement types Introduction: The Indiana Advertising Agreement Web Advertising Agreement between Path Interactive, Inc. and universe outlines the terms and conditions for the sale of advertising on websites. This comprehensive agreement covers various aspects of web advertising, aiming to facilitate a successful partnership between the two parties. Terms and Conditions: 1. Parties Involved: The agreement identifies Path Interactive, Inc. as the advertising seller and universe as the purchasing party. 2. Advertisement Placement: The agreement clearly specifies the exact websites on which the advertisements will be placed, ensuring transparency in the advertising process. 3. Advertising Formats: The agreement may detail various advertising formats, such as banner ads, pop-ups, native ads, or sponsored content, which will be offered to the buyer. 4. Duration and Renewal: It specifies the agreed-upon duration of the advertising campaign and provisions concerning renewal, including notification procedures and possible adjustments in pricing. 5. Payment Terms: The agreement outlines the payment terms, such as the pricing structure (e.g., cost per click, cost per thousand impressions), invoicing frequency, and payment deadlines. 6. Performance Metrics: It may include performance metrics like click-through rates (CTR), conversions, or engagement rates, providing a basis for evaluating the effectiveness of the advertising campaign. 7. Intellectual Property: Both parties' rights and usage of intellectual property (e.g., trademarks, logos) are protected, prohibiting unauthorized use or reproduction. 8. Liability and Indemnification: The agreement clarifies the responsibilities of each party, covering issues related to content accuracy, delivery, intellectual property infringement, and indemnification in case of disputes or negligence. 9. Termination: Conditions for terminating the agreement, such as breach of contract, non-payment, or failure to meet performance requirements, are specified. 10. Confidentiality: The agreement enumerates the confidentiality obligations of both parties, ensuring the protection of sensitive business information shared during the partnership. Types of Indiana Advertising Agreement Web Advertising Agreements: 1. Exclusive Advertising Agreement: This type grants universe exclusive rights to advertise on the specified websites during the agreed-upon period, preventing Path Interactive from entering into similar agreements with competitors. 2. Non-exclusive Advertising Agreement: This agreement allows Path Interactive to sell advertising space to other parties, not limiting universe's competition but still prioritizing their placements. 3. Performance-based Advertising Agreement: This agreement ties the payment structure to the performance metrics defined above, incentivizing effective advertising campaigns. 4. Subscription-based Advertising Agreement: This type involves a recurring fee or monthly subscription model, where universe secures a dedicated advertising space on the websites for the agreed-upon period, ensuring consistent visibility. By establishing a solid advertising agreement, Path Interactive, Inc. and universe can maximize their success and profitability in the online advertising domain.

Title: Comprehensive Description of Indiana Advertising Agreement Web Advertising Agreement between Path Interactive, Inc. and universe Keywords: Indiana Advertising Agreement, Web Advertising Agreement, Path Interactive, Inc., universe, sale of advertising, web advertising, agreement types Introduction: The Indiana Advertising Agreement Web Advertising Agreement between Path Interactive, Inc. and universe outlines the terms and conditions for the sale of advertising on websites. This comprehensive agreement covers various aspects of web advertising, aiming to facilitate a successful partnership between the two parties. Terms and Conditions: 1. Parties Involved: The agreement identifies Path Interactive, Inc. as the advertising seller and universe as the purchasing party. 2. Advertisement Placement: The agreement clearly specifies the exact websites on which the advertisements will be placed, ensuring transparency in the advertising process. 3. Advertising Formats: The agreement may detail various advertising formats, such as banner ads, pop-ups, native ads, or sponsored content, which will be offered to the buyer. 4. Duration and Renewal: It specifies the agreed-upon duration of the advertising campaign and provisions concerning renewal, including notification procedures and possible adjustments in pricing. 5. Payment Terms: The agreement outlines the payment terms, such as the pricing structure (e.g., cost per click, cost per thousand impressions), invoicing frequency, and payment deadlines. 6. Performance Metrics: It may include performance metrics like click-through rates (CTR), conversions, or engagement rates, providing a basis for evaluating the effectiveness of the advertising campaign. 7. Intellectual Property: Both parties' rights and usage of intellectual property (e.g., trademarks, logos) are protected, prohibiting unauthorized use or reproduction. 8. Liability and Indemnification: The agreement clarifies the responsibilities of each party, covering issues related to content accuracy, delivery, intellectual property infringement, and indemnification in case of disputes or negligence. 9. Termination: Conditions for terminating the agreement, such as breach of contract, non-payment, or failure to meet performance requirements, are specified. 10. Confidentiality: The agreement enumerates the confidentiality obligations of both parties, ensuring the protection of sensitive business information shared during the partnership. Types of Indiana Advertising Agreement Web Advertising Agreements: 1. Exclusive Advertising Agreement: This type grants universe exclusive rights to advertise on the specified websites during the agreed-upon period, preventing Path Interactive from entering into similar agreements with competitors. 2. Non-exclusive Advertising Agreement: This agreement allows Path Interactive to sell advertising space to other parties, not limiting universe's competition but still prioritizing their placements. 3. Performance-based Advertising Agreement: This agreement ties the payment structure to the performance metrics defined above, incentivizing effective advertising campaigns. 4. Subscription-based Advertising Agreement: This type involves a recurring fee or monthly subscription model, where universe secures a dedicated advertising space on the websites for the agreed-upon period, ensuring consistent visibility. By establishing a solid advertising agreement, Path Interactive, Inc. and universe can maximize their success and profitability in the online advertising domain.