Kansas Audiovisual Work Synchronization and Videogram License
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FAQ
A synchronization license pays a royalty to the copyright holder (owner) of the composition (song). This is typically the composer or their publisher.
Synchronization License: This is the right to synchronize a song or a piece of music with your visual image. It must be obtained from the copyright owner of the music, which is usually the publisher. You can find out who the publisher is by using ASCAP's Clearance Express (ACE) at .ascap.com/ace.
Sync agents generally only take a portion of the sync licensing fee with a 50/50 split being the industry standard. Some sync licensing agencies may take more or less depending on what you negotiate.
Whenever you release a recording of a song that someone else wrote in a video format, even if it's just a small portion of the song, you need a synchronization license. Synchronization licenses are most commonly used for YouTube videos, cover song videos, wedding videos, and commercial and corporate videos.
The copyright holder of the music grants the license, and your cost ranges from a handful of dollars to hundreds of thousands of dollars, depending on the song and how you are using it. No law forces a copyright holder to grant a synchronization license to anybody willing to pay for it.
The master license pays only the artist for the right to use their recording; the synchronization license pays the composer for the right to use their song.
Top artists/songwriters might charge hundreds of thousands of dollars for synchronization licenses, but an independent artist looking to build exposure might just charge a few hundred bucks or even less.
A license granting permission to synchronize a song with moving images on a screen - generally in television, film, or advertisements. Sync licenses are required from both the recording owner and the composition owner when a song is used, and they are most often paid as a one-time up-front fee.
