In 2009, the Federal Trade Commission made several changes to the FTCs Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers. The Guides were last updated in 1980.
Celebrity endorsers are addressed in the revised Guides. While the 1980 Guides did not explicitly state that endorsers as well as advertisers could be liable under the FTC Act for statements they make in an endorsement, the revised Guides reflect Commission case law and clearly state that both advertisers and endorsers may be liable for false or unsubstantiated claims made in an endorsement or for failure to disclose material connections between the advertiser and endorsers. The revised Guides also make it clear that celebrities have a duty to disclose their relationships with advertisers when making endorsements outside the context of traditional ads, such as on talk shows or in social media. Note Section XI of this form.
The term Infomercial refers to an information commercial (usually 15 to 30 minutes long) that is presented more like a talk show than a commercial promotion. Infomercials are aired normally at fringe times (late night to early morning), and aim at building awareness of a product or service by demonstrating its use and benefits. Typically, they include an attractive direct response offer (with toll-free numbers) designed to elicit on-the-spot orders.
Kentucky Contract between Television Advertising Production Company and Actor to do Infomercial: A Kentucky contract between a television advertising production company and an actor to create an infomercial is a legally binding agreement that outlines the terms and conditions of the collaboration. This written document serves as a comprehensive guide to ensure a smooth working relationship between the parties involved. The purpose of the contract is to establish the roles, responsibilities, and rights of both the television advertising production company and the actor. It covers various essential aspects including compensation, scope of work, confidentiality, intellectual property rights, duration, and termination clauses. The different types of Kentucky contracts that can be used between a television advertising production company and an actor to do an infomercial may vary based on the specific requirements of the project or the preferences of the parties involved. Some possible contract types are: 1. Talent Agreement: This contract defines the terms and conditions under which the actor agrees to provide their services exclusively to the television advertising production company for the designated infomercial project. It covers compensation, scope of work, exclusivity agreements, and any additional terms. 2. Release Agreement: This type of contract is essential to secure the rights of the television advertising production company regarding the actor's appearance, voice, and likeness in the infomercial. It ensures that the company can use the actor's image and performance without any legal issues. 3. Non-Disclosure Agreement (NDA): An NDA is a crucial contract that safeguards any confidential information shared during the production process. It ensures that the actor will not disclose or misuse any proprietary information they may learn during their involvement in the infomercial. 4. Copyright Assignment Agreement: This contract establishes the transfer of intellectual property rights from the actor to the television advertising production company. It ensures that the company has full ownership and control over the finished infomercial, including any copyrights associated with the actor's performance. 5. Termination Agreement: In case either party wishes to end the collaboration prematurely, a termination agreement outlines the terms and conditions for termination, including any financial implications, return of any materials, and post-termination obligations. Overall, a Kentucky contract between a television advertising production company and an actor to create an infomercial is a necessary legal document that protects the interests of both parties involved in the project. It helps establish clear communication, provides guidelines, and ensures a successful and professional working relationship.Kentucky Contract between Television Advertising Production Company and Actor to do Infomercial: A Kentucky contract between a television advertising production company and an actor to create an infomercial is a legally binding agreement that outlines the terms and conditions of the collaboration. This written document serves as a comprehensive guide to ensure a smooth working relationship between the parties involved. The purpose of the contract is to establish the roles, responsibilities, and rights of both the television advertising production company and the actor. It covers various essential aspects including compensation, scope of work, confidentiality, intellectual property rights, duration, and termination clauses. The different types of Kentucky contracts that can be used between a television advertising production company and an actor to do an infomercial may vary based on the specific requirements of the project or the preferences of the parties involved. Some possible contract types are: 1. Talent Agreement: This contract defines the terms and conditions under which the actor agrees to provide their services exclusively to the television advertising production company for the designated infomercial project. It covers compensation, scope of work, exclusivity agreements, and any additional terms. 2. Release Agreement: This type of contract is essential to secure the rights of the television advertising production company regarding the actor's appearance, voice, and likeness in the infomercial. It ensures that the company can use the actor's image and performance without any legal issues. 3. Non-Disclosure Agreement (NDA): An NDA is a crucial contract that safeguards any confidential information shared during the production process. It ensures that the actor will not disclose or misuse any proprietary information they may learn during their involvement in the infomercial. 4. Copyright Assignment Agreement: This contract establishes the transfer of intellectual property rights from the actor to the television advertising production company. It ensures that the company has full ownership and control over the finished infomercial, including any copyrights associated with the actor's performance. 5. Termination Agreement: In case either party wishes to end the collaboration prematurely, a termination agreement outlines the terms and conditions for termination, including any financial implications, return of any materials, and post-termination obligations. Overall, a Kentucky contract between a television advertising production company and an actor to create an infomercial is a necessary legal document that protects the interests of both parties involved in the project. It helps establish clear communication, provides guidelines, and ensures a successful and professional working relationship.
