A Kentucky Value Added Reseller Support Agreement is a contractual agreement between a value-added reseller (VAR) and a manufacturer or distributor in the state of Kentucky. It defines the terms and conditions under which the VAR will sell the manufacturer's or distributor's products or services. This agreement outlines the roles and responsibilities of both parties, ensuring a clear understanding of the business relationship and goals. It generally covers key aspects such as sales targets, marketing support, training, technical assistance, and post-sales support. Keywords: Kentucky, Value Added Reseller, Support Agreement, contractual agreement, manufacturer, distributor, VAR, products, services, roles, responsibilities, sales targets, marketing support, training, technical assistance, post-sales support. Different Types of Kentucky Value Added Reseller Support Agreements: 1. Standard VAR Support Agreement: This is the most common type of agreement, covering the typical support and services that a manufacturer or distributor provides to a value-added reseller. It includes sales and marketing support, training programs, access to technical resources, and assistance with order processing and fulfillment. 2. Exclusive VAR Support Agreement: In this type of agreement, the manufacturer or distributor grants exclusive rights to the value-added reseller within a specific market or region. This means that the VAR becomes the sole provider of the manufacturer's or distributor's products or services in that area, resulting in a stronger partnership and increased support from the manufacturer or distributor. 3. Non-Exclusive VAR Support Agreement: Unlike an exclusive agreement, a non-exclusive VAR support agreement allows the manufacturer or distributor to engage multiple value-added resellers to sell its products or services in a given market or region. This type of agreement promotes competition among resellers, while still providing support and resources from the manufacturer or distributor to each VAR. 4. Customized VAR Support Agreement: Some manufacturers or distributors may offer customized agreements tailored to meet the specific needs of individual value-added resellers. These agreements may include unique marketing programs, specialized training sessions, preferential pricing, or additional support services to help the VAR succeed in specific market segments or industries. Keywords: Standard VAR Support Agreement, Exclusive VAR Support Agreement, Non-Exclusive VAR Support Agreement, Customized VAR Support Agreement, manufacturer, distributor, value-added reseller, support, services, sales, marketing, training, technical assistance, order processing, fulfillment, exclusive rights, market, region, competition, customized agreement, marketing programs, specialized training, preferential pricing, support services, market segments, industries.
Kentucky Value Added Reseller Support Agreement
Description
How to fill out Value Added Reseller Support Agreement?
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FAQ
A reseller is a type of channel partner that acts as an intermediary between companies that make, distribute or provide IT products or services and end customers, which may be businesses or consumers.
exclusive product reseller agreement between a supplier and a reseller, drafted in the supplier's favour. This Standard Document includes key obligations of both parties, the supplier's intellectual property (IP) rights and commonly used warranty and indemnification provisions.
A reseller agreement is an arrangement between the supplier and the reseller of goods or services that is ultimately sold to the end customer. The supplier in discussion can be a manufacturer or a wholesaler; the reseller on the other hand sells the solution to the end customer on behalf of the supplier.
A reseller agreement (also known as a reseller contract or resale contract) is a type of agreement where a party authorizes another party to sell its products and services to third parties or end-users.
There are some general sections and information that any reseller agreement should contain:Agreement and effective dates.Names and relationships of parties.Appointment of reseller.Purchase orders.Accepting, modifying, rejecting, and canceling purchase orders.More items...
What to Include In A Distributorship Agreement?Exclusive Distributor.Terms And Conditions Of Sale.Pricing.Term Of The Agreement.Marketing rights.Trademark licensing.The geographical territory covered by the agreement.Performance.More items...
added reseller is a firm that enhances the value of thirdparty products by adding customized products or services for resale to endusers.
Examples of common value-added resellers (also known as VARs) are computer retailers and service companies, automobile dealerships, and furniture stores.
Entering into a Reseller Agreement can benefit your business in a number of ways. For example, engaging a reseller allows you to sell more products, increase your business' brand awareness and target new markets without having to physically expand your business.
A VAR, or value-added reseller, is a business entity that adds features or services to an existing third-party product and then resells the same as an integrated customized product to the end-user or consumer.