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While similar to distribution agreements, reseller agreements differ in the way the product reaches the consumer. Unlike distributors, resellers don't purchase and store your product, ready to sell. Instead, they act as a middleman, taking a commission when they sell your product to a customer.
What is a Resale Agreement? A resale agreement is a legal contract that is typically used between two businesses where one business decides to resell the products or services of the other business to its client base. This type of arrangement is commonly seen between software companies and services companies.
An exclusivity clause grants exclusive distribution rights, exclusive licenses and other exclusive rights. It can also be an obligation to purchase all of a party's requirements for a product or service from the other party and prohibitions against selling products or services to competitors.
What's a non exclusive contract? Non exclusive contracts are contracts that don't include exclusivity provisions that stop one party from engaging with others. In fact, they may include an explicit non-exclusivity clause that makes it clear that competitive vendors or partners can be engaged.
In an exclusive agreement, the specified distributor will be the sole distributor with the right to sell the product within a particular geographic region or within multiple regions. If the arrangement is nonexclusive, the manufacturer or vendor may supply other distributors, sometimes competing in the same market.
Reseller Agreements should specify the details of the product or service delivery. Both parties should have a mutual understanding of the delivery terms, including the timelines, delivery responsibilities, delivery location, and method.
exclusive distribution agreement permits a supplier to collaborate with various distributors in the same market or territory. This provides more distribution flexibility to the supplier and broadens the market for the product.
Key Takeaways There are several key differences between an agency agreement and a reseller agreement. Under an agency agreement, the agent enters into the contract with the customer on behalf of the principal. Whereas, under a reseller agreement, the contract is between the reseller and the customer.
Similar to a distributor, a reseller sells your products to customers. However, the main difference between a distributor and reseller is the lack of warehousing. Resellers won't purchase or hold your inventory.
Reseller's obligations ? Responsibilities of the reseller, such as marketing efforts, sales targets, customer support, and compliance with the principal's policies.