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A VAR agreement is a legal contract between a manufacturer and a value-added reseller that specifies the rights and obligations of both parties. A VAR purchases a product from a manufacturer, adds value to that product in some way and then resells the product as its own.
A reseller agreement (also known as a reseller contract or resale contract) is a type of agreement where a party authorizes another party to sell its products and services to third parties or end-users.
Value-added resellers are businesses that sell products manufactured by other companies in addition to selling their own supplemental products and services, thereby increasing the value of the resold product purchased by the consumer.
added reseller is a company that enhances another company's products by adding valuable features or services to those products. Because they have added value to thirdparty products, valueadded resellers can then resell those products at a higher price.
A reseller is generally less closely associated with the manufacturer, and sometimes does not have a direct relationship with the manufacturer as it generally buys products from distributors. Resellers usually do not keep inventory of product or provide after-sale services.
A reseller agreement can mean something different depending on who you ask. Typically, these are agreements where a vendor contracts with a reseller to allow them to sell the vendor's product or services to a third-party. There is the potential for misunderstandings if the wrong terms are included in the agreement.
The VAR is to provide technical support to end users for the integrated product, including the licensor software component. The parties should modify this agreement if the parties agree to different support obligations. The VAR may not sell the integrated products to a government entity.
The crucial terms the agreement should cover include:Provider and reseller rights and obligations.Intellectual property ownership.The type of agreementexclusive or non-exclusive.Payment terms and renewals.Applicable laws.Software updates and maintenance.Performance requirements for exclusive agreements.More items...?
There are some general sections and information that any reseller agreement should contain:Agreement and effective dates.Names and relationships of parties.Appointment of reseller.Purchase orders.Accepting, modifying, rejecting, and canceling purchase orders.More items...