This is the agreement between the licensee and the manager, governing their relationships and rights. It addresses such things as the right to use name and likeness, content delivery, public appearances and telephone interviews, as well as copyright and confidentiality issues.
Massachusetts Celebrity Name and Likeness Release for Use on a Web Site
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Multi-State
Control #:
US-DB1109AM
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Word;
PDF;
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How to fill out Celebrity Name And Likeness Release For Use On A Web Site?
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FAQ
At its most basic, the "right of publicity" is the right to prevent others from using you for commercial purposes without your consent. New York, for example, prohibits the use of a person's name, portrait, picture, or voice for purposes of advertising or trade without first obtaining written permission.
A violation of this right occurs when an individual's name, likeness or identity has been misappropriated by another for commercial purposes. The victim in such a case is entitled to recover for the unauthorized economic gain by the tortfeasor.
Advertising often uses a reference to celebrity to create an impact. Sometimes this is done by agreement, and in return for a substantial fee, but sometimes, it is done without permission. Although this may not breach any laws or regulations, it should only be done after a careful analysis of all the risks.
Using the name or likeness of another person without their permission can be considered an invasion of privacy. In some cases, it may also give rise to a claim of defamation.
California's right of publicity statute is one of the most comprehensive in the nation and requires permission to use one's ?name, voice, signature, photograph, or likeness? on products or in advertising.
Misappropriation can be the use of your name, picture, your voice, or something else that is directly associated and recognized as part of your image and likeness. An example of misappropriation is when Bette Midler won a case against Ford Motor Company after they used a sound-alike performer for an advertisement.