Massachusetts Right of Publicity — Picture and Name Release refers to the legal protection granted to individuals concerning the use of their name, likeness, or image for commercial purposes without their consent in the state of Massachusetts. This right safeguards individuals from unauthorized exploitation of their identity, reputation, or personal branding. In Massachusetts, there are various types of Picture and Name Releases under the Right of Publicity: 1. Model Release: A Model Release is a legal document signed by an individual whose photograph or image will be used for commercial purposes. It gives the photographer or company the right to use the individual's likeness or image in advertising, marketing, or any other related activities. 2. Talent Release: A Talent Release is similar to a Model Release, but it is specifically used for individuals who possess special talents, such as actors, musicians, or public figures, allowing their name, image, or likeness to be used for commercial purposes. 3. Minor Release: A Minor Release is applicable when a person under the age of 18 is involved. It is essential to receive a parent or legal guardian's consent before using a minor's name or image for commercial purposes to ensure compliance with child protection laws. 4. Endorsement Agreement: An Endorsement Agreement is a contractual arrangement between a person (endorser) and a company or brand. It grants the company the right to use the endorser's name, image, or likeness for advertising or endorsement purposes, usually in exchange for compensation. 5. Personal Release: A Personal Release is a more comprehensive document that covers all aspects of a person's right of publicity. It legally permits the use of the individual's name, image, or likeness for various commercial purposes, such as advertising, marketing, merchandising, or endorsements, providing greater protection. It is crucial for businesses, photographers, and individuals to obtain proper Picture and Name Releases in Massachusetts to avoid legal consequences. Failure to do so may result in claims of invasion of privacy, misappropriation of identity, or infringement of the right of publicity.
Massachusetts Right of Publicity - Picture and Name Release
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