Massachusetts Right of Publicity - Picture and Name Release

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This form is a detailed contract regarding software or computer services. Suitable for use by businesses or individual contractors. Adapt to fit your specific facts.
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FAQ

Common Law - Right of Publicity To establish a common law claim a plaintiff must prove: (1) the defendant used the plaintiff's identity; (2) the appropriation was for defendant's advantage, commercially or otherwise; (3) lack of consent; and (4) resulting injury. California - Rothman's Roadmap to the Right of Publicity rightofpublicityroadmap.com ? state_page ? califo... rightofpublicityroadmap.com ? state_page ? califo...

All people are born free and equal and have certain natural, essential and unalienable rights; among which may be reckoned the right of enjoying and defending their lives and liberties; that of acquiring, possessing and protecting property; in fine, that of seeking and obtaining their safety and happiness.

In practice, the primary limit on the right of publicity is known as "incidental use." If the defendant's use of a person's identity is only incidental to other purposes, and not intended to profit off of the person's "reputation, prestige, or other value," there is no violation of § 3A. Id. Massachusetts Right of Publicity Law | Digital Media Law Project Digital Media Law Project ? legal-guide ? massachusetts-ri... Digital Media Law Project ? legal-guide ? massachusetts-ri...

The right of publicity is not only for celebrities. Any person whose name or image is used to sell products may claim a misappropriation of this right. For example, if a child's photograph is taken and used to sell toys, that child could claim a misappropriation of the right of publicity. The Right of Publicity | Nolo Nolo ? legal-encyclopedia ? the-right... Nolo ? legal-encyclopedia ? the-right...

The Massachusetts privacy act requires that ?every person that owns or licenses personal information about a resident of the Commonwealth must develop, implement, and maintain a comprehensive information security program?.

The right of publicity prevents the unauthorized commercial use of an individual's name, likeness, or other recognizable aspects of one's persona. It gives an individual the exclusive right to license the use of their identity for commercial promotion.

Generally, the right of publicity applies only to the sale of products or services. It does not cover non-commercial uses of a name or image, such as photos or video clips that accompany newspaper articles or newscasts. (Public officials thus may face greater obstacles in establishing misappropriation.)

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Massachusetts Right of Publicity - Picture and Name Release