Massachusetts Advertising Agreement between NBC Internet, Inc. and Telocity, Inc.

• Category: Corporations - Public - Advertising
• State: Multi-State
• Control #: US-EG-9127
• Format: Word; Rich Text

Description

Advertising Agreement between NBC Internet, Inc. and Telocity, Inc. dated December 13, 1999. 9 pages Title: Understanding the Massachusetts Advertising Agreement between NBC Internet, Inc. and Velocity, Inc. Introduction: The Massachusetts Advertising Agreement between NBC Internet, Inc. and Velocity, Inc. is a legally binding document that outlines the terms and conditions governing the advertising partnership between the two companies. This agreement serves as a blueprint for collaboration, ensuring both entities understand their rights, obligations, and expectations in promoting products or services within the state of Massachusetts. Below, we present a detailed description of this agreement, highlighting the essential aspects and key keywords associated with it. I. Overview of the Massachusetts Advertising Agreement: The Massachusetts Advertising Agreement is a specific type of partnership agreement tailored to meet the advertising requirements within the state. It is designed to protect the interests of both NBC Internet, Inc. (the advertiser) and Velocity, Inc. (the advertising platform). The agreement establishes the framework for advertising campaigns and serves as a reference point for dispute resolution. II. Key Components of the Agreement: 1. Parties Involved: The agreement clearly identifies the parties involved — NBC Internet, Inc. anVelocityty, Inc— - ensuring both entities are legally bound by its terms and conditions. 2. Objective and Scope: The agreement defines the purpose and scope of the advertising campaigns, outlining the specific products or services that will be marketed and the target audience within Massachusetts. 3. Term and Termination: It specifies the duration of the agreement and the conditions under which either party can terminate the partnership, outlining the required notice periods. 4. Budget and Payment Terms: The agreement includes detailed information about the advertising budget, payment terms, and any additional charges or fees associated with the campaign. 5. Advertising Materials and Intellectual Property: It describes the type of advertising materials to be used, which can include digital ads, banners, graphics, or multimedia content. It also addresses the ownership and usage rights of any intellectual property involved in the campaign. 6. Performance and Reporting: The agreement establishes the performance metrics and Key Performance Indicators (KPIs) to measure the success of the advertising campaign. It also specifies the reporting frequency and the format of the reports to be provided by Velocity, Inc. 7. Confidentiality and Non-Disclosure: To protect sensitive business information, the agreement includes provisions for maintaining the confidentiality of trade secrets, proprietary data, and any other confidential information shared between the parties. III. Types of Massachusetts Advertising Agreement: While the basic structure remains consistent, the Massachusetts Advertising Agreement between NBC Internet, Inc. and Velocity, Inc. can have variations depending on the nature of the partnership or specific requirements. Some notable types of arrangements within this agreement may include: 1. Exclusive Advertising Agreement: This type of agreement grants exclusive rights to Velocity, Inc. as the sole advertising platform for NBC Internet, Inc., thereby prohibiting collaboration with any competitors. 2. Non-Exclusive Advertising Agreement: In contrast to the exclusive agreement, this type allows NBC Internet, Inc. to engage with multiple advertising platforms, including Velocity, Inc., at the same time. 3. Product-Specific Advertising Agreement: This agreement type focuses on promoting a specific product or line of products offered by NBC Internet, Inc. through Velocity, Inc.'s advertising channels. Conclusion: The Massachusetts Advertising Agreement between NBC Internet, Inc. and Velocity, Inc. is a crucial document that governs their advertising partnership within the state. By delineating rights, responsibilities, and expectations, this agreement ensures a collaborative and organized approach to advertising campaigns. Its flexible structure allows for customization based on the specific needs of the partnership, resulting in various types that cater to different scenarios.

Title: Understanding the Massachusetts Advertising Agreement between NBC Internet, Inc. and Velocity, Inc. Introduction: The Massachusetts Advertising Agreement between NBC Internet, Inc. and Velocity, Inc. is a legally binding document that outlines the terms and conditions governing the advertising partnership between the two companies. This agreement serves as a blueprint for collaboration, ensuring both entities understand their rights, obligations, and expectations in promoting products or services within the state of Massachusetts. Below, we present a detailed description of this agreement, highlighting the essential aspects and key keywords associated with it. I. Overview of the Massachusetts Advertising Agreement: The Massachusetts Advertising Agreement is a specific type of partnership agreement tailored to meet the advertising requirements within the state. It is designed to protect the interests of both NBC Internet, Inc. (the advertiser) and Velocity, Inc. (the advertising platform). The agreement establishes the framework for advertising campaigns and serves as a reference point for dispute resolution. II. Key Components of the Agreement: 1. Parties Involved: The agreement clearly identifies the parties involved — NBC Internet, Inc. anVelocityty, Inc— - ensuring both entities are legally bound by its terms and conditions. 2. Objective and Scope: The agreement defines the purpose and scope of the advertising campaigns, outlining the specific products or services that will be marketed and the target audience within Massachusetts. 3. Term and Termination: It specifies the duration of the agreement and the conditions under which either party can terminate the partnership, outlining the required notice periods. 4. Budget and Payment Terms: The agreement includes detailed information about the advertising budget, payment terms, and any additional charges or fees associated with the campaign. 5. Advertising Materials and Intellectual Property: It describes the type of advertising materials to be used, which can include digital ads, banners, graphics, or multimedia content. It also addresses the ownership and usage rights of any intellectual property involved in the campaign. 6. Performance and Reporting: The agreement establishes the performance metrics and Key Performance Indicators (KPIs) to measure the success of the advertising campaign. It also specifies the reporting frequency and the format of the reports to be provided by Velocity, Inc. 7. Confidentiality and Non-Disclosure: To protect sensitive business information, the agreement includes provisions for maintaining the confidentiality of trade secrets, proprietary data, and any other confidential information shared between the parties. III. Types of Massachusetts Advertising Agreement: While the basic structure remains consistent, the Massachusetts Advertising Agreement between NBC Internet, Inc. and Velocity, Inc. can have variations depending on the nature of the partnership or specific requirements. Some notable types of arrangements within this agreement may include: 1. Exclusive Advertising Agreement: This type of agreement grants exclusive rights to Velocity, Inc. as the sole advertising platform for NBC Internet, Inc., thereby prohibiting collaboration with any competitors. 2. Non-Exclusive Advertising Agreement: In contrast to the exclusive agreement, this type allows NBC Internet, Inc. to engage with multiple advertising platforms, including Velocity, Inc., at the same time. 3. Product-Specific Advertising Agreement: This agreement type focuses on promoting a specific product or line of products offered by NBC Internet, Inc. through Velocity, Inc.'s advertising channels. Conclusion: The Massachusetts Advertising Agreement between NBC Internet, Inc. and Velocity, Inc. is a crucial document that governs their advertising partnership within the state. By delineating rights, responsibilities, and expectations, this agreement ensures a collaborative and organized approach to advertising campaigns. Its flexible structure allows for customization based on the specific needs of the partnership, resulting in various types that cater to different scenarios.