A "trademark" is a word, design or combination used by an individual or a business to identify its goods or services. In some cases a trademark can also be a sensory mark--a sound, a color or a smell. While marks identifying services rather than goods are technically referred to a "service marks" we will use the term trademarks to include service marks. Trademarks protect names used to identify goods (or services) and their source of origin.
A license is a privilege entitling the licensee to do something that he would not be entitled to do without the license. To license or grant a license is to give permission. A license authorizes the holder to do something that he or she would not be entitled to do without the license. Licensing may be directed toward revenue raising purposes, or toward regulation of the licensed activity, or both.
A license regarding intellectual property commonly has several aspects, including a term, territory, renewal, as well as other limitations deemed vital to the licensor. A licensor may grant permission to a licensee to distribute products under a trademark or grant permission to a licensee to copy and distribute copyrighted works such as a work of art.
Maryland Trademark License Agreement with College or University is a legally binding contract entered into between a college or university in Maryland and a third party, generally a business or organization, granting them permission to use the institution's trademarks for commercial or promotional purposes. This agreement ensures that the college or university maintains control over the use and representation of its trademarks, protecting its brand image and reputation. A Maryland Trademark License Agreement with College or University outlines the terms and conditions under which the licensee may use the institution's trademarks, including logos, symbols, slogans, and names. It sets out the scope of the license, duration, and any limitations or restrictions on usage. The agreement also addresses the fees or royalties to be paid by the licensee in exchange for the right to use the trademarks. There are various types of Maryland Trademark License Agreements that colleges or universities may enter into, depending on the nature of the partnership or relationship. Some common types include: 1. Sponsorship Agreement: This agreement allows a business or organization to use the college or university's trademarks in exchange for financial support or sponsorship of various events, programs, or initiatives. 2. Merchandising Agreement: In this type of agreement, the licensee is granted the right to use the institution's trademarks on merchandise, such as clothing, accessories, or promotional items, which are sold to the public. 3. Co-branding Agreement: This agreement permits the licensee to associate its brand with the college or university's trademarks, typically for joint marketing or promotional activities. 4. Broadcasting or Media Agreement: This type of agreement is specific to media outlets or broadcasters and grants them permission to use the institution's trademarks in connection with their broadcasts or media coverage of college or university events. 5. Collaborative Research Agreement: In certain cases, colleges or universities may enter into trademark license agreements with research organizations or businesses to allow for the joint development or commercialization of intellectual property, using the institution's trademarks for branding and promotion. It is crucial for both parties involved in a Maryland Trademark License Agreement with College or University to clearly understand their rights, obligations, and limitations. The agreement should include provisions for trademark usage guidelines, quality control, termination, enforcement, and dispute resolution mechanisms to ensure compliance and protect the interests of both the institution and the licensee. Regular reviews and updates may also be required to accommodate changes in branding strategies or trademark portfolio management.
