Maryland Grant of Right to Use Photographic Likeness for Advertising Purposes: In Maryland, a Grant of Right to Use Photographic Likeness for Advertising Purposes refers to a legal document that gives permission for individuals or entities to use someone's image or likeness for promotional or advertising purposes. This right is protected by Maryland's right of publicity laws. When obtaining a Grant of Right to Use Photographic Likeness for Advertising Purposes in Maryland, there are several essential aspects to consider. Firstly, it is vital to clearly identify the parties involved, such as the individual granting the right (referred to as the "Granter") and the party seeking to use the likeness (referred to as the "Grantee"). This agreement is typically drafted as a contract and signed by both parties. The Grant of Right to Use Photographic Likeness for Advertising Purposes should include detailed information about the intended use of the likeness. This may involve specifying the medium or platforms where the likeness will be displayed, such as billboards, websites, social media, or print advertisements. Additionally, the duration or period for which the right is granted should be clearly outlined. It is important to mention that Maryland recognizes two distinct types of Grant of Right to Use Photographic Likeness for Advertising Purposes: 1. Model Release Agreement: This type of agreement is commonly used when professional models or actors provide their consent for the use of their likeness in advertising. It ensures that the models have authorized the use of their images in specific campaigns, reducing the risk of legal disputes. 2. Consent Agreement: This agreement is more general and can be used for individuals who are not professional models but still agree to have their likeness used for advertising purposes. It grants the Grantee the explicit right to utilize the photograph or image of the Granter for advertising or promotional purposes within the specified scope. In both cases, the document should address considerations such as compensation or any other benefits provided to the Granter in exchange for the usage rights. This may include financial remuneration, royalties, or non-monetary compensation, depending on the agreement reached between the parties involved. To ensure the legality and enforceability of the Grant of Right to Use Photographic Likeness for Advertising Purposes, it is advisable to consult with an attorney experienced in intellectual property and contract law. Such legal guidance can help clarify rights, obligations, and potential limitations, offering adequate protection for all parties involved.