Maryland Right of Publicity — Picture and Name Release is a legal agreement that governs the use of an individual's name and likeness for commercial purposes. It grants individuals the right to control the use of their image, voice, name, and other aspects of their identity in various forms of media, including photographs, videos, advertisements, and promotional materials. In Maryland, there are two primary types of Right of Publicity — Picture and Name Release: 1. Consent Release: This type of release is used when an individual willingly provides permission for their name and likeness to be used for specific purposes. The consent release typically outlines the scope of the permitted use, duration, and any compensation involved. It ensures that both parties involved have a clear understanding of the terms and conditions governing the use of the individual's image and name. 2. Informed Consent Release: This type of release is generally used when the individual may not have the capacity to provide consent themselves. It is often utilized in cases involving minors, individuals with mental in capacities, or those under guardianship. Informed consent releases require the involvement of a legal guardian or representative who can provide consent on behalf of the individual. These releases typically outline the purpose, duration, and any compensation involved, ensuring that the individual's best interests are protected. The Maryland Right of Publicity — Picture and Name Release serves to safeguard individuals from unauthorized use of their name and image for commercial purposes. It aims to prevent exploitation and misuse while respecting an individual's right to control their own identity. Individuals should carefully review and consider the terms of any release before granting permission for the use of their name and likeness to ensure their rights are protected.
Maryland Right of Publicity - Picture and Name Release
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