Maine Checklist for Co-Branding Agreements
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How to fill out Checklist For Co-Branding Agreements?
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FAQ
Co-branding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Also known as a brand partnership, co-branding (or "cobranding") encompasses several different types of branding collaborations, typically involving the brands of at least two companies.
Co-branding is a strategy where two or more brands align to increase exposure in their industry, often by creating new products or services together. Co-marketing is the process of two brands promoting each other's offerings to their respective audiences, without having to create new products or services.
Co-branding can be spurred by two (or more) parties consciously deciding to collaborate on a specialized product. It can also result from a company merger or acquisition as a way to transfer a brand associated with a well-known manufacturer or service provider to a better-known company and brand.
The forms of co-branding include: ingredient co-branding, same-company co-branding, national to local co-branding, joint venture co-branding, and multiple sponsor co-branding.
Types of co-branding strategiesIngredient co-branding.Same-company co-branding.National to local co-branding.Joint venture or composite co-branding.Multiple sponsor co-branding.
The Taco Bell/Doritos partnership detailed below is a perfect example of co-branding. Or, for instance, when Nike partnered with Apple for Apple Watch Nike +. A common example is when your favorite brand or retailer partners with a credit card company for a co-branded credit card like Bloomingdale's American Express.
Co branding is the utilization of two or more brands to name a new product. The ingredient brands help each other to achieve their aims. The overall synchronization between the brand pair and the new product has to be kept in mind. Example of co-branding - Citibank co-branded with MTV to launch a co-branded debit card.
Top 5 Co-branding Risk Management TipsIdentify partners with deep synergy.Collaborate with partners who reflect similar brand values.Choose brand partners that are leaders in their sector.Create programs with partners who best complement your brand.Retain full approval and refusal rights for all communications.09-Nov-2015
The typical co-branding agreement involves two or more companies acting in cooperation to associate any of various logos, color schemes, or brand identifiers to a specific product that is contractually designated for this purpose.