Maine Right of Publicity — Picture and Name Release is a legal provision designed to protect individuals' rights to control the use of their name and image for commercial purposes. This enables individuals to prevent others from using their picture or name without permission for any purpose that could result in financial gain. Under Maine law, individuals possess the exclusive right to control and license the use of their name, likeness, voice, and other identifying features for commercial exploitation. The right of publicity safeguards individuals from unauthorized use of their identity in advertisements, endorsements, merchandise, or any other form of commercial exploitation that could potentially harm their reputation or privacy. There are several types of Maine Right of Publicity — Picture and Name Release that one should be aware of: 1. Consent-based Release: This type of release requires obtaining explicit permission from the individual whose picture or name will be used for commercial purposes. Consent is usually given through a written agreement, allowing the authorized party to use the individual's image or name as dictated by the agreed-upon terms. 2. Commercial Licensing: Maine law also allows individuals to license the use of their name and image for commercial purposes. This involves entering into a legally binding contract that outlines the scope and duration of the license, as well as any compensation involved. 3. Exemptions and Fair Use: While the right of publicity provides protection against unauthorized use, there are certain exemptions and fair use defenses. This may include circumstances where there is a legitimate public interest, such as news reporting or commentary that utilizes an individual's picture or name within reasonable bounds. 4. Infringement and Enforcement: If someone violates an individual's right of publicity in Maine, the affected person has legal recourse to seek damages and injunctions. However, it should be noted that cases can be complex and require thorough investigation and proof of harm. In conclusion, Maine Right of Publicity — Picture and Name Release is a critical legal protection that ensures individuals have control over the use of their name and likeness for commercial purposes. It encompasses obtaining consent, commercial licensing, fair use exemptions, and the enforcement of infringements. Understanding these types is crucial for individuals seeking to protect their image and reputation.