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This transfer of ownership is called an assignment. There are fees associated with assignment changes.If the goodwill is not transferred, the new owner is essentially stating that they will not work to maintain the mark's reputation among consumers. A trademark assignment recordation is filed with the U.S. Patent and Trademark Office to maintain current records of trademark ownership. When the ownership of a mark is permanently transferred to another person or business, it is called assignment. Types of trademark assignment include:. Who is the Assignor? What is the difference between a trademark and a service mark? Complete ALL applicable items on the application to assign trademark, service mark and trade name. In accordance with Indiana law, all trademark and service mark transactions must be submitted online at INBiz.