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A shareholder letter is a document that company executives create to inform company shareholders about its operations and events that occurred during the year. It allows the company to discuss company operations with its shareholders and give them insight into what to expect in the coming year.
Be concise: Ensure that the shareholder letter contains only the most vital information. The goal is to keep the shareholders' attention while communicating effectively. Be consistent: Consistency in different shareholder letters facilitates making comparisons and identifying progress.
Good shareholder letters spell out who they are and what their vision is for the company over the long term. This instills trust in stakeholders and provides a level of cushion when a seemingly out-of-character decision is made (e.g., Amazon buying Whole Foods).
Tips to write an effective shareholder letter Keep it concise. Many shareholder letters consist of one to two pages. ... Remain consistent. Maintaining a similar format for each annual shareholder letter can help the company stakeholders analyze the performance of your organization. ... Ensure accuracy.
The shareholder letter format ends with an acknowledgment note wherein the management concludes their thoughts and thanks the investors and other stakeholders such as employees for their continued support.
Understanding Shareholder Letters The letter may address specific items within the company's financial statements or filings such as the 10-K or 10-Q, so it can be a good idea to look for information within these documents that substantiate claims made within the shareholder letter.
Template of a Shareholder Letter Introduction. The introductory part is the welcoming section of a shareholder letter, and it outlines a brief history of the company, its primary activity, core objectives, mission, and vision. ... Financial Results. ... Achievements. ... Market Conditions. ... Plans and Measures. ... Acknowledgment.
How to Write a Shareholder Letter Create a format that will benchmark performance. Using a similar format each year will help shareholders easily benchmark a company's performance. ... Focus on accomplishments, not activities. ... Look forward. ... Rigorously review. ... Conclusion.