Web Advertising Agreement between Mpath Interactive, Inc. and eUniverse regarding the sale of advertising on web sites dated August 13, 1999. 4 pages.
The Michigan Advertising Agreement Web Advertising Agreement is a comprehensive contract between Path Interactive, Inc. and universe, focused on facilitating the sale of advertising on websites. This legally binding agreement outlines the terms and conditions that govern the relationship between the parties involved, ensuring a clear understanding of their respective roles and obligations. The agreement encompasses multiple key provisions including: 1. Parties' Information: It starts by identifying the participating entities, specifically Path Interactive, Inc. and universe, including their legal names, addresses, and other relevant contact details. 2. Scope of Agreement: This section clarifies the purpose and scope of the agreement, which is exclusively centered around the sale of advertising space on websites. It defines the parameters of the advertising arrangement and outlines the responsibilities of both parties in executing the agreement. 3. Exclusive Representation: The agreement may establish universe as the exclusive representative for selling advertising on Path Interactive, Inc.'s websites. This provision ensures that all advertising-related inquiries, negotiations, and deals are channeled through universe, granting them sole authority in managing the advertising inventory. 4. Website Selection: The agreement may detail the specific websites owned or operated by Path Interactive, Inc. that are eligible for advertising. It may outline the criteria for website selection, ensuring that the chosen sites align with the interests and preferences of advertisers. 5. Ad Placement and Format: This section specifies the manner in which ads will be displayed on the websites. It elaborates on factors such as ad size, positioning, frequency, and format, to ensure the aesthetic integrity and user experience of the sites are maintained. 6. Ad Pricing and Payment Terms: The agreement establishes the financial aspects of the advertising arrangement. It outlines the pricing structure for different ad placements and establishes payment terms, including relevant milestones, frequency, and methods of payment, ensuring transparency between both parties. 7. Reporting and Analytics: To streamline the evaluation of advertising performance, the agreement may include provisions for regular reporting and analytics. This ensures that both Path Interactive, Inc. and universe have access to metrics such as impressions, click-through rates, conversions, and other relevant data, helping them assess the effectiveness of the advertising campaigns. 8. Duration and Termination: The agreement specifies the duration of the contract and outlines conditions under which it can be terminated by either party. It may include provisions for notice periods, breach of contract, and any potential penalties or remedies in case of non-compliance. Alternate types of Michigan Advertising Agreement Web Advertising Agreements between Path Interactive, Inc. and universe may include variations such as: 1. Revenue-sharing Agreement: This type of agreement may outline a partnership wherein Path Interactive, Inc. and universe agree to share advertising revenue generated from the websites. The specific revenue allocation percentages and related terms would be detailed within this agreement. 2. Exclusive Campaign Agreement: Unlike the standard agreement, this type of agreement allows for a specific advertising campaign or a set of campaigns to be exclusively managed bye Universe on behalf of Path Interactive, Inc. This agreement provides universe with complete control and responsibility for executing the campaign(s) as agreed upon by both parties. 3. Performance-based Agreement: With this agreement, the compensation for universe's services is entirely dependent on the performance of the advertising campaigns. Payment terms may be tied to specific performance metrics, such as click-through rates or conversions, ensuring that universe is incentivized to optimize the success of the campaigns. In conclusion, the Michigan Advertising Agreement Web Advertising Agreement is a detailed, legally binding document that establishes the terms and conditions for the sale of advertising on websites between Path Interactive, Inc. and universe. The specific type of agreement may vary based on the intended nature of the collaboration, such as revenue-sharing, exclusivity, or performance-based arrangements.
The Michigan Advertising Agreement Web Advertising Agreement is a comprehensive contract between Path Interactive, Inc. and universe, focused on facilitating the sale of advertising on websites. This legally binding agreement outlines the terms and conditions that govern the relationship between the parties involved, ensuring a clear understanding of their respective roles and obligations. The agreement encompasses multiple key provisions including: 1. Parties' Information: It starts by identifying the participating entities, specifically Path Interactive, Inc. and universe, including their legal names, addresses, and other relevant contact details. 2. Scope of Agreement: This section clarifies the purpose and scope of the agreement, which is exclusively centered around the sale of advertising space on websites. It defines the parameters of the advertising arrangement and outlines the responsibilities of both parties in executing the agreement. 3. Exclusive Representation: The agreement may establish universe as the exclusive representative for selling advertising on Path Interactive, Inc.'s websites. This provision ensures that all advertising-related inquiries, negotiations, and deals are channeled through universe, granting them sole authority in managing the advertising inventory. 4. Website Selection: The agreement may detail the specific websites owned or operated by Path Interactive, Inc. that are eligible for advertising. It may outline the criteria for website selection, ensuring that the chosen sites align with the interests and preferences of advertisers. 5. Ad Placement and Format: This section specifies the manner in which ads will be displayed on the websites. It elaborates on factors such as ad size, positioning, frequency, and format, to ensure the aesthetic integrity and user experience of the sites are maintained. 6. Ad Pricing and Payment Terms: The agreement establishes the financial aspects of the advertising arrangement. It outlines the pricing structure for different ad placements and establishes payment terms, including relevant milestones, frequency, and methods of payment, ensuring transparency between both parties. 7. Reporting and Analytics: To streamline the evaluation of advertising performance, the agreement may include provisions for regular reporting and analytics. This ensures that both Path Interactive, Inc. and universe have access to metrics such as impressions, click-through rates, conversions, and other relevant data, helping them assess the effectiveness of the advertising campaigns. 8. Duration and Termination: The agreement specifies the duration of the contract and outlines conditions under which it can be terminated by either party. It may include provisions for notice periods, breach of contract, and any potential penalties or remedies in case of non-compliance. Alternate types of Michigan Advertising Agreement Web Advertising Agreements between Path Interactive, Inc. and universe may include variations such as: 1. Revenue-sharing Agreement: This type of agreement may outline a partnership wherein Path Interactive, Inc. and universe agree to share advertising revenue generated from the websites. The specific revenue allocation percentages and related terms would be detailed within this agreement. 2. Exclusive Campaign Agreement: Unlike the standard agreement, this type of agreement allows for a specific advertising campaign or a set of campaigns to be exclusively managed bye Universe on behalf of Path Interactive, Inc. This agreement provides universe with complete control and responsibility for executing the campaign(s) as agreed upon by both parties. 3. Performance-based Agreement: With this agreement, the compensation for universe's services is entirely dependent on the performance of the advertising campaigns. Payment terms may be tied to specific performance metrics, such as click-through rates or conversions, ensuring that universe is incentivized to optimize the success of the campaigns. In conclusion, the Michigan Advertising Agreement Web Advertising Agreement is a detailed, legally binding document that establishes the terms and conditions for the sale of advertising on websites between Path Interactive, Inc. and universe. The specific type of agreement may vary based on the intended nature of the collaboration, such as revenue-sharing, exclusivity, or performance-based arrangements.