Title: Understanding the Minnesota Advertising Agreement between NBC Internet, Inc. and Velocity, Inc. Introduction: The Minnesota Advertising Agreement serves as a legally binding contract between NBC Internet, Inc. (hereinafter referred to as "NBC") and Velocity, Inc. (hereinafter referred to as "Velocity"). This agreement outlines the terms and conditions under which Velocity agrees to advertise on NBC's internet platforms in the state of Minnesota. Below, we provide a comprehensive description of this agreement, covering its scope, key provisions, and potential variations. 1. Scope of the Minnesota Advertising Agreement: The Minnesota Advertising Agreement primarily focuses on promoting Velocity's products or services within the Minnesota market using various advertising channels provided by NBC Internet, Inc. The agreement aims to define the terms and conditions under which NBC permits Velocity to display advertisements on its websites, mobile applications, video platforms, or any other online media within Minnesota. 2. Key Provisions of the Agreement: a. Ad Placement and Duration: The agreement specifies the manner and duration of ad placements, whether through banner ads, text ads, video ads, or any other form of digital advertising. b. Payment Structure: The agreement establishes a transparent payment structure, outlining the costs associated with each advertisement placement, payment deadlines, and any additional fees. c. Ad Content and Compliance: The agreement highlights the importance of compliance with legal, regulatory, and industry standards for ad content, ensuring it is accurate, non-offensive, and does not violate intellectual property rights. d. Performance Metrics: The agreement may include provisions related to performance metrics, such as views, click-through rates, conversions, or any other agreed-upon engagement measurements. e. Termination Clause: The agreement typically outlines the circumstances under which either party can terminate the agreement, including breach of contract, non-payment, or violation of agreement terms. 3. Potential Variations of the Minnesota Advertising Agreement: Depending on the specific needs and requirements of NBC Internet, Inc., and Velocity, Inc., different types of advertising agreements may exist. Here are a few examples: a. Exclusive Advertising Agreement: This type of agreement grants NBC exclusive advertising rights for Velocity's products or services within Minnesota, prohibiting Velocity from advertising on any other platforms during the agreement term. b. Non-Exclusive Advertising Agreement: This agreement allows Velocity to advertise its products or services on platforms other than NBC's internet platforms while still maintaining an advertising presence with NBC. c. Performance-Based Advertising Agreement: In this agreement, the compensation provided to NBC is directly tied to the performance metrics achieved, such as click-through rates or conversions, incentivizing NBC to drive optimal results for Velocity. d. Advertising Agreement with Ad Placement Guarantees: This variation guarantees Velocity specific ad placements on NBC's internet platforms, ensuring prime visibility and exposure to the target audience. Conclusion: The Minnesota Advertising Agreement between NBC Internet, Inc. and Velocity, Inc. is crucial for establishing a mutual understanding of the terms, conditions, and obligations regarding online advertising within the state of Minnesota. By clearly defining these aspects, both parties can work together to effectively market Velocity's products or services while abiding by legal standards and maximizing their return on investment.
Minnesota Advertising Agreement between NBC Internet, Inc. and Telocity, Inc.
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US-EG-9127
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Advertising Agreement between NBC Internet, Inc. and Telocity, Inc. dated December 13, 1999. 9 pages
Title: Understanding the Minnesota Advertising Agreement between NBC Internet, Inc. and Velocity, Inc. Introduction: The Minnesota Advertising Agreement serves as a legally binding contract between NBC Internet, Inc. (hereinafter referred to as "NBC") and Velocity, Inc. (hereinafter referred to as "Velocity"). This agreement outlines the terms and conditions under which Velocity agrees to advertise on NBC's internet platforms in the state of Minnesota. Below, we provide a comprehensive description of this agreement, covering its scope, key provisions, and potential variations. 1. Scope of the Minnesota Advertising Agreement: The Minnesota Advertising Agreement primarily focuses on promoting Velocity's products or services within the Minnesota market using various advertising channels provided by NBC Internet, Inc. The agreement aims to define the terms and conditions under which NBC permits Velocity to display advertisements on its websites, mobile applications, video platforms, or any other online media within Minnesota. 2. Key Provisions of the Agreement: a. Ad Placement and Duration: The agreement specifies the manner and duration of ad placements, whether through banner ads, text ads, video ads, or any other form of digital advertising. b. Payment Structure: The agreement establishes a transparent payment structure, outlining the costs associated with each advertisement placement, payment deadlines, and any additional fees. c. Ad Content and Compliance: The agreement highlights the importance of compliance with legal, regulatory, and industry standards for ad content, ensuring it is accurate, non-offensive, and does not violate intellectual property rights. d. Performance Metrics: The agreement may include provisions related to performance metrics, such as views, click-through rates, conversions, or any other agreed-upon engagement measurements. e. Termination Clause: The agreement typically outlines the circumstances under which either party can terminate the agreement, including breach of contract, non-payment, or violation of agreement terms. 3. Potential Variations of the Minnesota Advertising Agreement: Depending on the specific needs and requirements of NBC Internet, Inc., and Velocity, Inc., different types of advertising agreements may exist. Here are a few examples: a. Exclusive Advertising Agreement: This type of agreement grants NBC exclusive advertising rights for Velocity's products or services within Minnesota, prohibiting Velocity from advertising on any other platforms during the agreement term. b. Non-Exclusive Advertising Agreement: This agreement allows Velocity to advertise its products or services on platforms other than NBC's internet platforms while still maintaining an advertising presence with NBC. c. Performance-Based Advertising Agreement: In this agreement, the compensation provided to NBC is directly tied to the performance metrics achieved, such as click-through rates or conversions, incentivizing NBC to drive optimal results for Velocity. d. Advertising Agreement with Ad Placement Guarantees: This variation guarantees Velocity specific ad placements on NBC's internet platforms, ensuring prime visibility and exposure to the target audience. Conclusion: The Minnesota Advertising Agreement between NBC Internet, Inc. and Velocity, Inc. is crucial for establishing a mutual understanding of the terms, conditions, and obligations regarding online advertising within the state of Minnesota. By clearly defining these aspects, both parties can work together to effectively market Velocity's products or services while abiding by legal standards and maximizing their return on investment.
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