The Missouri Confidential Anchor Tenant Agreement is a legally binding contract between America Online, Inc. (AOL) and Bolt Media, Inc. This agreement specifically pertains to their partnership in the state of Missouri, outlining the terms and conditions for an exclusive relationship. Under this agreement, AOL grants Bolt Media the position of an "anchor tenant" within their online platform in Missouri. This means that Bolt Media will receive prominent visibility and priority placement on AOL's website and associated services exclusively within the state boundaries. The purpose of this agreement is to establish a mutually beneficial relationship, maximizing the visibility and exposure of Bolt Media's content to AOL's Missouri-based users. In return, AOL will benefit from Bolt Media's engaging content, engaging more users on their platform. The terms of the Missouri Confidential Anchor Tenant Agreement cover various aspects, including content placement, advertising, revenue sharing, and exclusivity. These terms are tailored specifically for the Missouri market, taking into consideration the unique preferences and characteristics of the local audience. Key elements of the agreement may include: 1. Content Placement: The agreement outlines the specific locations within AOL's digital properties where Bolt Media's content will be featured. This may include the homepage, relevant sections, or specific pages targeting the Missouri user base. 2. Advertising: The agreement may stipulate the terms for advertising integration. This could include display ads, sponsored content, or even co-branded promotional campaigns. Both parties may have agreed-upon guidelines and limitations for advertising placements to ensure a positive user experience. 3. Revenue Sharing: The agreement typically addresses the revenue sharing arrangement between AOL and Bolt Media. This may involve a percentage of the advertising revenue generated by Bolt Media's content or a fixed fee agreed upon by both parties. 4. Exclusivity: Depending on the agreement, AOL might grant Bolt Media exclusivity within certain categories or topics related to their content. This exclusivity ensures that Bolt Media's offerings take precedence over competitors, generating increased traffic and engagement. It is important to note that there may be variations of the Missouri Confidential Anchor Tenant Agreement, reflecting different terms and conditions based on the specific business objectives, market conditions, or contractual negotiations between AOL and Bolt Media. These variations might include differences in revenue sharing percentages, duration of exclusivity, or even specific criteria for content placement. Overall, the Missouri Confidential Anchor Tenant Agreement establishes a partnership between AOL and Bolt Media, solidifying Bolt Media's presence and visibility within AOL's online platform in the state of Missouri. This collaboration aims to provide mutual benefits, driving user engagement, advertisement revenue, and a competitive edge in the Missouri market.
Missouri Confidential Anchor Tenant Agreement between America Online, Inc. and Bolt Media, Inc.
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