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Hear this out loud PauseAccessories such as hats, ties, and the like are regularly made by licensees, as are home products, footwear, fragrance, eyewear, and many others. Other major players in the product licensing world are media and gaming properties, professional and collegiate sports teams, and food and beverage companies.
Hear this out loud PauseRetail licensing is the process of a company brand granting a product retailer written permission to use brand trademarks, logos, characters or other imagery on retail products for sale.
Hear this out loud PauseA merchandise license describes the terms through which the DAF grants permission to a company to use a trademark, service mark or copyright for distribution, marketing and sale. These agreements also render a company as an official licensee of the DAF.
An agreement granting a third party a license to use trademarks, service marks, copyrights, or other intellectual property (IP) rights in a character, film, television program, video game, or other artistic property for the creation of consumer products for distribution, marketing, and sale.
Hear this out loud PauseLicensing involves obtaining permission from a company (licensor) to manufacture and sell one or more of its products within a defined market area. The company that obtains these rights (the licensee) usually agrees to pay a royalty fee to the original owner.
Merchandising involves the company producing the derivative products and owning the work or image, while licensing involves the company producing the derivative products and needing to obtain the right to use the work or image from another company.