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A synchronization license is an agreement between a music user and the owner of a copyrighted composition (song) that grants permission to release the song in a video format (YouTube, DVDs, Blue-ray discs). This permission is also called synchronization rights, synch rights, or sync rights.
Do I need a synchronization license? If you are releasing a video, commercial, presentation, film, or TV show that contains music that you didn't write yourself, you need to contact the owner of that music and secure a synchronization license. This applies even if you are singing your own version of the song.
Business owners in the United States should contact the three rights agencies that handle all public performance licensing in the United States, ASCAP, BMI, and SESAC, to inquire about obtaining public performance licenses.
Synchronization License: This is the right to synchronize a song or a piece of music with your visual image. It must be obtained from the copyright owner of the music, which is usually the publisher. You can find out who the publisher is by using ASCAP's Clearance Express (ACE) at .ascap.com/ace.
Whenever you release a recording of a song that someone else wrote in a video format, even if it's just a small portion of the song, you need a synchronization license. Synchronization licenses are most commonly used for YouTube videos, cover song videos, wedding videos, and commercial and corporate videos.
There might be different fees for each side, but it's common for the music supervisor to use a phrase like ?$1K all in?. This means that they're paying $1000 for both the composition and the sound recording, equalling $500 for the composition and $500 for the sound recording.
The difference between a master license and a sync license is that the sync permits the license holder to re-record the song for a specific project, for example a video cover a famous song, while the master permits using a pre-existing record, therefore the voice of the original singer.
Since sync fees and royalties are not set at a standard rate by the government like other royalties, different deals can cost significantly more or less than other deals: TV syncs typically pay the least ($0-5k for newer artists) Video games ($5-10k) Films ($10-20k+)