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Example of a Licensing Agreement Additionally, Starbucks will receive royalties from the packaged coffees and teas sold by Nestle. The licensing agreement provided Starbucks with the ability to drive brand recognition outside of its North American operations through Nestle's distribution networks.
Examples of licenses include a company using the design of a popular character, e.g. Mickey Mouse, on their products. Another example would be a clothing manufacturer like Life is Good licensing its designs and brand in a certain country to a local company.
Practitioners and licensing executives often refer to three basic types of voluntary licenses: non-exclusive, sole, and exclusive. A non-exclusive licence allows the licensor to retain the right to use the licensed property and the right to grant additional licenses to third parties.
The steps for making a license agreement are as follows:Download a template for a licensing agreement.Choose your role as the licensor or licensee.Define the license(s) in the agreement.Decide whether the license is exclusive or not.Settle the matter of fees and payment schedule.Add a renewal date and rules.More items...?
Precisely identifying which intellectual property will be the subject of the license is necessary to ensure both parties are on the same page and not exceeding their rights.Scope of the Grant.Exclusivity.Territory.Term.Compensation.Termination.Conclusion.
In a typical licensing agreement, the licensor grants the licensee the right to produce and sell goods, apply a brand name or trademark, or use patented technology owned by the licensor.
An example of a licensing agreement is a contract between the copyright holders of software and another company, allowing the latter to use the computer software for their daily business operations.