Montana Right of Publicity — Picture and Name Release is a legal document designed to protect the rights of individuals in Montana regarding the use of their name and likeness for commercial purposes. This type of release ensures that individuals have control over how their image and name are used in various forms of media, including advertising, endorsements, and promotional activities. The Montana Right of Publicity law recognizes that individuals have a fundamental right to control the commercial use of their identity, including their name, voice, signature, photograph, or likeness. This law aims to prevent others from exploiting an individual's image or name for financial gain without their permission. There are different types of Montana Right of Publicity — Picture and Name Release, depending on the specific circumstances and requirements of the situation. Some common types include: 1. General Release: This type of release grants broad permission for the authorized use of an individual's name and image in various media channels. It allows the individual to specify the intended purpose and duration of use. 2. Limited Release: A limited release specifies certain restrictions or limitations on the authorized use of an individual's name or likeness. This could include restrictions on the types of products or services they can endorse or the time period within which the image or name can be used. 3. Exclusive Release: An exclusive release grants permission to a specific entity or organization to exclusively use an individual's name or likeness for a specified duration. This type of release allows individuals to enter into exclusive endorsement contracts with specific brands or companies. 4. Non-exclusive Release: In contrast to an exclusive release, a non-exclusive release allows individuals to grant permission to multiple entities or organizations to use their name or likeness, simultaneously or within a specified time frame. It is essential for individuals, businesses, and organizations to obtain proper Montana Right of Publicity — Picture and Name Release for all uses of an individual's identity in commercial activities, to ensure compliance with the law and to avoid potential legal issues. These releases protect the privacy and rights of individuals while providing legal recourse in case of unauthorized exploitation.