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Registered investment advisors are legally fiduciaries, but broker-dealers and other types of money managers are not. Some financial advisors, such as certified financial planners, may also be fiduciaries.
Core Differences A central difference between IR and PR is that IR deals with internal relationships while PR is a communication activity between the company and the public. Similarly, IR involves managers and employees, while PR impacts other stakeholders, including customers, communities and business associates.
Fiduciary duty: RIAs are required to act as fiduciaries, meaning that they must act in the best interests of clients and avoid any conflict of interest concerning products and services offered to them.
In addition, a broker-dealer/agent is typically paid a commission based on each buy or sell transaction for a security. An investment adviser/representative is usually paid a fee for their advisory services or percentage of assets under management.
Investment advisory representatives (IARs) are licensed and authorized personnel who work for investment advisory companies and are permitted to work with clients. The primary responsibility of an IAR is to provide investment-related advice as a financial advisor or financial planner.
Investor relations communication is the corporate communication function dedicated to maintaining and fostering relationships between a corporation and its financial stake- holders, including critical intermediaries.
Visit napfa.org to check their database. You can also research potential advisory firms through the SEC's adviser search tool. If the advisory firm is a federally Registered Investment Adviser, and thus a fiduciary, it will have what is called a Form ADV filing available to be viewed online.
The investor relations (IR) department is a division of a business, usually a public company, whose job it is to provide investors with an accurate account of company affairs. This helps private and institutional investors make informed decisions on whether to invest in the company.