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A competitive analysis worksheet is a tool designed to help businesses evaluate their competitors. It typically includes sections for competitor names, strengths, weaknesses, and market strategies. Utilizing the North Carolina Competitor Analysis Worksheet can enhance your understanding of your industry and guide your own strategic planning.
Writing a competitive analysis starts with research to gather data on your competitors and their market position. Next, categorize this information clearly, emphasizing their strengths, weaknesses, market share, and customer perceptions. The North Carolina Competitor Analysis Worksheet can guide you in documenting and presenting your findings effectively.
The Competitive Analysis Template is a model for understanding the competitive landscape. Competitor research is crucial to the success of your business and this framework analyzes the market competition and allows you to quickly adapt to changes to stay ahead of the trends.
How to use the competitive analysis templateComplete your competitor profile.Discover your competitive advantage.Compare your target markets and market share.Compare your product offerings.Dig into your marketing strategies.Conduct a SWOT analysis.
But let's talk about the parts of a competitive analysis that every report should include.Start with a competitor overview.Conduct market research to uncover customer personas and industry trends.Compare product features in a feature comparison matrix.Summarize your strengths and weaknesses in a SWOT analysis.More items...?
The following are examples of things that are commonly included in a competitor analysis.Brand Awareness. The percentage of your target market that are familiar with the competitor's brand.Costs.Products.Customer Experience.Capabilities.Financials.Organizational Culture.Intellectual Property.More items...?
How to use the competitive analysis templateComplete your competitor profile.Discover your competitive advantage.Compare your target markets and market share.Compare your product offerings.Dig into your marketing strategies.Conduct a SWOT analysis.
5 Step Market Analysis PlaybookDefine. The first step is to identify all of the key players in your target market.Analyze. Analyze the activities of competitors, customers, etc. to identify commonalities & key characteristics.Trend.Share.Measure.27 Sept 2019
A competitive analysis should examine your competitors' features, market share, pricing, marketing, differentiators, strengths, weaknesses, geography, culture and customer reviews.