This is a co-marketing agreement between a manufacturer of computer software products and another company that also manufactures software products for the same type customers. They desire to help each other identify prospective customers for each party's software products and services and therefore enter into this agreement. The agreement identifies their roles and responsibilities, reservation of rights, promotional activities, media events, and other necessary ares of concern.
North Carolina Co-Marketing Agreement
Category:
State:
Multi-State
Control #:
US-TC0509
Format:
Word;
PDF;
Rich Text
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FAQ
A joint marketing agreement is a contract between two or more parties in which at least one party agrees to collaborate on promoting the other's offerings. Joint marketing agreements are sometimes called co-marketing agreements or co-branding agreements.
Co-marketing is a marketing strategy where brands or organizations partner together to expand their reach. Typically, the companies working with each other have some similarities, such as being in the same industry or having similar audiences.
For example, a cosmetics brand might partner with a celebrity in a co-marketing agreement. The makeup company features the star in 2 multimedia campaigns, increasing their exposure. In exchange, the celebrity features the makeup in 3 social media posts to market to their own audience.
Every marketing contract should contain a detailed explanation and guidance on the following points: Parties. ... Services. ... Pricing, fees, and payment terms. ... Duration and termination. ... Confidentiality and non-disclosure. ... Relationship between parties. ... Ownership. ... Intellectual property rights.
Co-branding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Co-branding can boost the reputation of two or more brands, depending on the strategy employed.