Web Advertising Agreement between Mpath Interactive, Inc. and eUniverse regarding the sale of advertising on web sites dated August 13, 1999. 4 pages.
North Dakota Advertising Agreement: A Comprehensive Web Advertising Partnership The North Dakota Advertising Agreement is a legally binding contract between Path Interactive, Inc. and universe, the purpose of which is to facilitate the sale of advertising on websites. This advertising partnership aims to leverage the online presence and reach of both Path Interactive, Inc. and universe to maximize brand exposure, drive user engagement, and generate revenue. In this mutually beneficial collaboration, Path Interactive, Inc. acts as the advertising platform provider, offering various web properties and traffic channels. Universe, on the other hand, takes on the role of an advertiser seeking to promote its products, services, or brands to a targeted online audience. Key Components of the North Dakota Advertising Agreement: 1. Parties Involved: a. Path Interactive, Inc.: The advertising platform provider, offering web properties and traffic channels for advertisement placement. b. universe: The advertiser seeking to promote its products or brands through online advertisements. 2. Term of Agreement: Defines the duration of the partnership between Path Interactive, Inc. and universe, including the start and end dates of the contractual period. 3. Advertising Placement: Specifies the web properties and traffic channels where universe's advertisements will be displayed. This may include Path Interactive, Inc.'s websites, mobile apps, social media platforms, or other digital channels. 4. Advertisement Specifications: Outlines the technical requirements and guidelines for universe's ad creative, including file formats, sizes, animations, and other specifications that must be adhered to for seamless integration. 5. Payment Terms: Details the agreed-upon monetary compensation for Path Interactive, Inc.'s advertising services. This could involve a fixed fee, cost per click (CPC), cost per impression (CPM), or other mutually agreed-upon payment models. 6. Reporting and Analytics: Specifies the frequency and method of reporting for universe, ensuring transparency and a comprehensive understanding of the advertising performance, including metrics like impressions, clicks, conversions, and return on investment (ROI). Types of North Dakota Advertising Agreement Web Advertising Agreement: 1. Exclusive Advertising Agreement: In an exclusive agreement, universe becomes the sole advertiser on Path Interactive, Inc.'s web properties for the specified duration. This offers exclusivity in terms of ad placement and eliminates competition from other advertisers. 2. Non-Exclusive Advertising Agreement: In a non-exclusive agreement, multiple advertisers can simultaneously display their ads on Path Interactive, Inc.'s web properties. This allows universe to tap into a broader audience pool while sharing advertising space with other brands. 3. Performance-Based Advertising Agreement: Under this agreement, universe's payment to Path Interactive, Inc. is tied directly to the performance of the advertisements, such as the number of clicks, conversions, or other predefined goals achieved. This ensures that universe pays only for measurable results. Throughout the North Dakota Advertising Agreement, strict adherence to intellectual property rights, non-disclosure agreements, privacy policies, and regulatory compliance is essential to protect the parties' interests and maintain a professional and lawful advertising partnership. By entering into this collaborative endeavor, Path Interactive, Inc. and universe aim to leverage the power of web advertising to maximize their online presence, brand visibility, and revenue potential in North Dakota.
North Dakota Advertising Agreement: A Comprehensive Web Advertising Partnership The North Dakota Advertising Agreement is a legally binding contract between Path Interactive, Inc. and universe, the purpose of which is to facilitate the sale of advertising on websites. This advertising partnership aims to leverage the online presence and reach of both Path Interactive, Inc. and universe to maximize brand exposure, drive user engagement, and generate revenue. In this mutually beneficial collaboration, Path Interactive, Inc. acts as the advertising platform provider, offering various web properties and traffic channels. Universe, on the other hand, takes on the role of an advertiser seeking to promote its products, services, or brands to a targeted online audience. Key Components of the North Dakota Advertising Agreement: 1. Parties Involved: a. Path Interactive, Inc.: The advertising platform provider, offering web properties and traffic channels for advertisement placement. b. universe: The advertiser seeking to promote its products or brands through online advertisements. 2. Term of Agreement: Defines the duration of the partnership between Path Interactive, Inc. and universe, including the start and end dates of the contractual period. 3. Advertising Placement: Specifies the web properties and traffic channels where universe's advertisements will be displayed. This may include Path Interactive, Inc.'s websites, mobile apps, social media platforms, or other digital channels. 4. Advertisement Specifications: Outlines the technical requirements and guidelines for universe's ad creative, including file formats, sizes, animations, and other specifications that must be adhered to for seamless integration. 5. Payment Terms: Details the agreed-upon monetary compensation for Path Interactive, Inc.'s advertising services. This could involve a fixed fee, cost per click (CPC), cost per impression (CPM), or other mutually agreed-upon payment models. 6. Reporting and Analytics: Specifies the frequency and method of reporting for universe, ensuring transparency and a comprehensive understanding of the advertising performance, including metrics like impressions, clicks, conversions, and return on investment (ROI). Types of North Dakota Advertising Agreement Web Advertising Agreement: 1. Exclusive Advertising Agreement: In an exclusive agreement, universe becomes the sole advertiser on Path Interactive, Inc.'s web properties for the specified duration. This offers exclusivity in terms of ad placement and eliminates competition from other advertisers. 2. Non-Exclusive Advertising Agreement: In a non-exclusive agreement, multiple advertisers can simultaneously display their ads on Path Interactive, Inc.'s web properties. This allows universe to tap into a broader audience pool while sharing advertising space with other brands. 3. Performance-Based Advertising Agreement: Under this agreement, universe's payment to Path Interactive, Inc. is tied directly to the performance of the advertisements, such as the number of clicks, conversions, or other predefined goals achieved. This ensures that universe pays only for measurable results. Throughout the North Dakota Advertising Agreement, strict adherence to intellectual property rights, non-disclosure agreements, privacy policies, and regulatory compliance is essential to protect the parties' interests and maintain a professional and lawful advertising partnership. By entering into this collaborative endeavor, Path Interactive, Inc. and universe aim to leverage the power of web advertising to maximize their online presence, brand visibility, and revenue potential in North Dakota.