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Similar to a distributor, a reseller sells your products to customers. However, the main difference between a distributor and reseller is the lack of warehousing. Resellers won't purchase or hold your inventory.
Advantages of Value-Added Resellers A value-added reseller can increase its potential for repeat business by virtue of the added value they provide. A VAR can also act as the single point of customer service-centric contact for customers of certain products and solutions.
Typically, a VAR earns money from the profit margins of the product. In some cases, they may receive a percentage commission of the sale or a revenue share.
VaR modeling determines the potential for loss in the entity being assessed and the probability that the defined loss will occur. One measures VaR by assessing the amount of potential loss, the probability of occurrence for the amount of loss, and the time frame.
The VAR buys products from the manufacturer and then resells them to its customers, adding value by offering additional services, support, and customization. For example, a software company provides a customer relationship management (CRM) software program for travel agencies.
As the name suggests, a Value Added Distributor (VAD) offers supplementary services & solutions that deliver extra value to clients in addition to the pick, pack & ship services for the products they sell. In contrast to distributors, VADs generally offer additional support besides delivering the product or service.
What should a Reseller Agreement template cover? Responsibilities of each party. ... Delivery requirements. ... Payment terms. ... Intellectual property rights. ... Consequences of a breach of contract. ... Dispute resolution processes. ... Data protection and processing conditions. ... Terms for future contracts.
added reseller (VAR) is a company that resells software, hardware and other products and services that provide value beyond the original order fulfillment. VARs package and customize thirdparty products in an effort to add value and resell them with additional offerings bundled in.