The New Mexico Right of Publicity — Picture and Name Release is a legal document that grants the right to use an individual's name and picture for commercial purposes. This release ensures that individuals' rights are protected and prevents unauthorized use of their identity. It is crucial for businesses, advertisers, and creatives to obtain this release before using someone's image or name in any promotional material or commercial context. In New Mexico, there are two primary types of Right of Publicity — Picture and Name Releases: 1. General Right of Publicity — Picture and Name Release: This release serves as a blanket permission for the use of an individual's name and picture for commercial purposes. It is typically used in situations where the person providing the release anticipates multiple uses of their image and name by different entities or for various purposes. 2. Specific Right of Publicity — Picture and Name Release: This release is more tailored and specific in nature. It is used when an individual wants to grant permission for the use of their name and picture for a specific project, event, or campaign. The specific release provides limited authorization, usually with defined time frames and specific purposes. The New Mexico Right of Publicity — Picture and Name Release typically includes the following key components: 1. Identification of Parties: The release identifies the individual granting permission (releaser) and the entity or person seeking permission to use the individual's name and picture (released). 2. Grant of Rights: The release clearly states that the releaser grants permission to the released to use their name and picture for specified commercial purposes, such as advertising, endorsements, or promotional materials. 3. Scope of Use: It describes the specific context, mediums, and duration for which the released can utilize the name and picture of the releaser. This section protects the releaser's interests by defining the limitations and preventing unauthorized use beyond the agreed-upon scope. 4. Compensation: The release may address any compensation or consideration provided to the releaser in exchange for granting the right to use their name and picture. This could include monetary compensation, royalties, or other forms of agreed-upon benefits. 5. Indemnification: The release might include an indemnification clause, which holds the released harmless from any claims or legal disputes arising from the use of the releaser's name and picture. 6. Termination: This section outlines the conditions under which either party can terminate the agreement, including potential breach of contract or violation of the parties' rights. 7. Governing Law: The release may specify that New Mexico law governs the interpretation and enforcement of the agreement, providing clarity and consistency in dispute resolution. It is essential for individuals and businesses alike to familiarize themselves with the New Mexico Right of Publicity — Picture and Name Release before utilizing someone's name and picture for commercial purposes. This legal document ensures that all parties are protected and that the rights and interests of the individuals involved are respected and appropriately addressed.