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A licensing agreement allows one party (the licensee) to use and/or earn revenue from the property of the owner (the licensor). Licensing agreements generate revenues, called royalties, earned by a company for allowing its copyrighted or patented material to be used by another company.
Examples of common licensing agreements include: A sports team allowing another company to produce t-shirts with the team's logo. A movie company that allows another company to create a toy based on a character the movie company owns.
In order to license images and grant photo usage rights, you need to be either the author of the images, or otherwise authorized to license the images. For example, agencies are also authorized to license images if the author has contractually allowed them to be granted.
Licensing Images. If you are not the copyright holder for an image, but you would like to use it, then you need a licensing agreement. Through a licensing agreement, the copyright holder can grant permission to use the image in specific ways.
Who Owns the Copyright of a Photograph? Photos are considered intellectual property because they are the results of the photographer's creativity. That means that the photographer is the copyright owner unless a contract says otherwise.
Practitioners and licensing executives often refer to three basic types of voluntary licenses: non-exclusive, sole, and exclusive. A non-exclusive licence allows the licensor to retain the right to use the licensed property and the right to grant additional licenses to third parties.
What is a photo licensing agreement? A photo licensing agreement is a contract between two parties, the licensor (the photographer who owns the copyright and is licensing the rights to use the image) and the licensee (the person or company wanting to and gaining the right to use the image).
Basically, copyright law says that when you take a photograph, you become the copyright owner of the image created....This means you hold exclusive rights to:Reproduce the photograph.Display the image in a public space.Distribute the photo.Create derivatives of the image.
If you're using it in a blog post or on your website, put the name of the creator and a link to their website or the source of the image beneath it. The format should be something like this: Photo by artist name with their website hyperlinked or Image by artist name via website hyperlinked.
In general, the permissions process involves a simple five-step procedure:Determine if permission is needed.Identify the owner.Identify the rights needed.Contact the owner and negotiate whether payment is required.Get your permission agreement in writing.