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Generally, Right of Publicity requires three elements: (1) Use of an individual's name or likeness; (2) for commercial purposes; (3) without Plaintiff's consent.
The new legislation adds a new § 50-f to the New York Civil Rights Law entitled Right of Publicity. It applies to deceased individuals who die on or after the effective date of the law and who are domiciled in New York State at the time of death.
A trademark indicates the source of a product produced or sold by a company. A service mark indicates the source of origin of a specific service offered by a service providing company or institution. The symbol 'TM' is used with a trademark when a trademark registration application for products is submitted.
A service mark is similar to a trademark, but it is used to identify services that are offered and provided in commerce, rather than goods, and to distinguish them from the services provided by others (e.g., SINGAPORE AIRLINES, DEUTSCHE BANK).
A service mark offers the same type of protection as a trademark, except that rather than identifying the source of goods, a service mark identifies a business that provides a service or services rather than goods.
Both of these are counted as a different legal creature and the rules governing them are also different but the motives and procedures are the same for both of them just the main difference is that service mark is only for the services provided and trademark can be for anything unique in the market.
A service mark offers the same type of protection as a trademark, except that rather than identifying the source of goods, a service mark identifies a business that provides a service or services rather than goods.
A service mark protects intellectual property. Intellectual property can come in a variety of forms, such as logos, phrases, music, and business names.
If your company sells an item or multiple items, you'd need to trademark the mark used to represent the business. If you have a company that provides a service, focus on the service mark. Using TM in your mark represents trademark and SM represents service mark. Neither holds any legal significance.
Trademark infringement is the unauthorized use of a trademark or service mark on or in connection with goods and/or services in a manner that is likely to cause confusion, deception, or mistake about the source of the goods and/or services.