A New York Value Added Reseller (VAR) Support Agreement refers to a contractual agreement between a software or technology provider and a value-added reseller based in New York. This agreement outlines the terms and conditions under which the software provider will offer support and assistance to the reseller in promoting, selling, and supporting their products in New York. The VAR Support Agreement typically covers various aspects, including but not limited to: 1. Responsibilities of the Software Provider: The agreement will detail the obligations and responsibilities of the software provider towards the reseller. This may include providing technical support, product training, marketing resources, and sales collateral. 2. Rights and Obligations of the Reseller: The agreement will outline the rights and obligations of the reseller, including the commitment to actively market and promote the software products, represent the brand professionally, and adhere to any licensing or usage restrictions defined by the software provider. 3. Pricing and Revenue Sharing: The agreement may address the pricing structure for the software products and the corresponding revenue sharing model between the software provider and the reseller. This may include wholesale pricing options, volume discounts, and possible commission rates. 4. Marketing Support: The software provider may offer various marketing support services such as co-marketing campaigns, lead generation programs, and access to marketing resources like product brochures, webinars, or online advertisements. 5. Training and Technical Support: The agreement may outline the training programs, technical certifications, and support channels that the software provider will offer to the reseller. This ensures that the reseller is equipped to effectively sell and support the software products to end customers. 6. Territory and Competition: The agreement may define the geographical territory within which the reseller is authorized to sell the software products. It may also include clauses that restrict the reseller from promoting or selling competing products from other providers. Different types of New York VAR Support Agreements may include: 1. Software-specific VAR Support Agreement: This type of agreement is specific to a particular software product or suite offered by the provider. It outlines the support and assistance provided by the software provider to the reseller for selling and supporting that specific software. 2. Service-focused VAR Support Agreement: In some cases, the agreement may focus more on services rather than software. This could involve availability of professional services or customization options for the reseller to offer in addition to the software. 3. Exclusive VAR Support Agreement: An exclusive VAR Support Agreement grants the reseller exclusive rights to distribute and promote the software products of the provider within a defined territory. This often entails quotas or performance targets that the reseller needs to meet to retain exclusivity. In summary, a New York VAR Support Agreement defines the partnership between a software provider and a value-added reseller, specifying the rights, responsibilities, and support provided to ensure successful sales, promotion, and support of the software products in the New York market.
New York Value Added Reseller Support Agreement
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How to fill out New York Value Added Reseller Support Agreement?
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For example, a retail seller of computers can add value by including software or computer accessories with the basic product ? the computer. Companies with strong branding can add value to their products or services simply by using the company's logo to sell a product.
Most resellers are retail organizations. These include grocery stores, department stores and specialty stores, such as home improvement or pet supply stores. There are many different types of retailers, from Wal-Mart to Macy's to the boutique on Main Street.
Value-added resellers include technology service companies, auto dealerships and even furniture companies. Technology service companies often offer a range of value-added products or services, such as extended warranties, service contracts, supplemental hardware, software, and installation and setup services.
Reseller Agreements should specify the details of the product or service delivery. Both parties should have a mutual understanding of the delivery terms, including the timelines, delivery responsibilities, delivery location, and method.
Contents Defining the scope of the reseller agreement. Outlining the duration of the agreement. Outlining the rights and obligations of the reseller and the customer. Outlining the scope of the reseller's services. Outlining any exclusions. Setting out payment terms. Stating the payment terms.
VARs are frequently referred to as trusted advisors, and many seek to establish long-term relationships with their customers. VARs only mark up a product a small amount; their revenue typically comes from the value-added products and services.
Manufacturers outsource their sales function for two main reasons. First, the companies boast intimate knowledge of the market and can penetrate different markets with ease compared to primary producers. Second, value-added resellers facilitate direct sales to focus more on larger accounts.
A VAR agreement is a governing law that increases the value of a product and enhances the customer experience by maximizing complementary aspects of both companies. A value-added reseller agreement delineates reseller rights and specifies the conditions required for performing (for either party).