Web Advertising Agreement between Mpath Interactive, Inc. and eUniverse regarding the sale of advertising on web sites dated August 13, 1999. 4 pages.
Title: New York Advertising Agreement: A Comprehensive Web Advertising Partnership Introduction: The New York Advertising Agreement, also known as the Web Advertising Agreement, is a legally binding contract between two prominent entities: Path Interactive, Inc. and universe. This agreement aims to establish a collaborative framework for the sale of advertising space on web platforms managed by both parties. With a focus on maximizing digital advertising revenue and ensuring a mutually beneficial arrangement, this agreement outlines the terms and conditions that govern the partnership. Key Keywords: New York Advertising Agreement, Web Advertising Agreement, Path Interactive, Inc., universe, sale of advertising, websites Agreement Types: 1. Exclusive Web Advertising Agreement: The Exclusive Web Advertising Agreement is a type of New York Advertising Agreement where Path Interactive, Inc. grants universe exclusive rights to sell advertising on their web platforms within a specified geographical location or industry niche. Under this agreement, Path Interactive relinquishes the responsibility of selling advertising space to universe, which in turn guarantees a dedicated advertising team and resources to drive better revenue outcomes. 2. Revenue Sharing Web Advertising Agreement: The Revenue Sharing Web Advertising Agreement enables Path Interactive and universe to collaborate and distribute advertising revenue generated from web platforms in a mutually agreed ratio. This agreement brings together the strengths of both companies, their respective web properties, and advertising networks to maximize returns. The revenue is shared proportionally, creating a fair incentive for both parties to actively contribute towards enhancing ad placement and performance. 3. Display Advertising Web Advertising Agreement: The Display Advertising Web Advertising Agreement focuses specifically on the display format of advertising on web platforms managed by Path Interactive and universe. It includes provisions on the placement of visual ads and determines the ad types, sizes, and dimensions. With this agreement, both parties can leverage their expertise and technology to optimize the visual appeal and effectiveness of advertisements, thus boosting engagement and revenue. 4. Native Advertising Web Advertising Agreement: The Native Advertising Web Advertising Agreement addresses the integration of native ads within the content of web platforms. Native ads seamlessly blend with the site's design and provide a non-disruptive user experience. This agreement defines the disclosure requirements, ad format guidelines, and the content alignment strategy to ensure that native advertising maintains its relevance and value while adhering to ethical standards. 5. Performance-Based Web Advertising Agreement: The Performance-Based Web Advertising Agreement combines elements of advertising and affiliate marketing. It establishes a partnership where universe pays Path Interactive a commission based on the performance of ads placed on their web platforms. Key performance indicators such as clicks, conversions, or leads are measured, allowing for more accurate and mutually beneficial compensation for the marketing efforts involved. Conclusion: The New York Advertising Agreement between Path Interactive, Inc. and universe showcases a versatile range of partnership types catering to different advertising strategies and objectives. By leveraging the power of these bespoke agreements, both entities can establish a fruitful collaboration, enhance revenue streams, and create a robust advertising ecosystem on their web platforms.
Title: New York Advertising Agreement: A Comprehensive Web Advertising Partnership Introduction: The New York Advertising Agreement, also known as the Web Advertising Agreement, is a legally binding contract between two prominent entities: Path Interactive, Inc. and universe. This agreement aims to establish a collaborative framework for the sale of advertising space on web platforms managed by both parties. With a focus on maximizing digital advertising revenue and ensuring a mutually beneficial arrangement, this agreement outlines the terms and conditions that govern the partnership. Key Keywords: New York Advertising Agreement, Web Advertising Agreement, Path Interactive, Inc., universe, sale of advertising, websites Agreement Types: 1. Exclusive Web Advertising Agreement: The Exclusive Web Advertising Agreement is a type of New York Advertising Agreement where Path Interactive, Inc. grants universe exclusive rights to sell advertising on their web platforms within a specified geographical location or industry niche. Under this agreement, Path Interactive relinquishes the responsibility of selling advertising space to universe, which in turn guarantees a dedicated advertising team and resources to drive better revenue outcomes. 2. Revenue Sharing Web Advertising Agreement: The Revenue Sharing Web Advertising Agreement enables Path Interactive and universe to collaborate and distribute advertising revenue generated from web platforms in a mutually agreed ratio. This agreement brings together the strengths of both companies, their respective web properties, and advertising networks to maximize returns. The revenue is shared proportionally, creating a fair incentive for both parties to actively contribute towards enhancing ad placement and performance. 3. Display Advertising Web Advertising Agreement: The Display Advertising Web Advertising Agreement focuses specifically on the display format of advertising on web platforms managed by Path Interactive and universe. It includes provisions on the placement of visual ads and determines the ad types, sizes, and dimensions. With this agreement, both parties can leverage their expertise and technology to optimize the visual appeal and effectiveness of advertisements, thus boosting engagement and revenue. 4. Native Advertising Web Advertising Agreement: The Native Advertising Web Advertising Agreement addresses the integration of native ads within the content of web platforms. Native ads seamlessly blend with the site's design and provide a non-disruptive user experience. This agreement defines the disclosure requirements, ad format guidelines, and the content alignment strategy to ensure that native advertising maintains its relevance and value while adhering to ethical standards. 5. Performance-Based Web Advertising Agreement: The Performance-Based Web Advertising Agreement combines elements of advertising and affiliate marketing. It establishes a partnership where universe pays Path Interactive a commission based on the performance of ads placed on their web platforms. Key performance indicators such as clicks, conversions, or leads are measured, allowing for more accurate and mutually beneficial compensation for the marketing efforts involved. Conclusion: The New York Advertising Agreement between Path Interactive, Inc. and universe showcases a versatile range of partnership types catering to different advertising strategies and objectives. By leveraging the power of these bespoke agreements, both entities can establish a fruitful collaboration, enhance revenue streams, and create a robust advertising ecosystem on their web platforms.