In 2009, the Federal Trade Commission made several changes to the FTCs Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers. The Guides were last updated in 1980.
Celebrity endorsers are addressed in the revised Guides. While the 1980 Guides did not explicitly state that endorsers as well as advertisers could be liable under the FTC Act for statements they make in an endorsement, the revised Guides reflect Commission case law and clearly state that both advertisers and endorsers may be liable for false or unsubstantiated claims made in an endorsement or for failure to disclose material connections between the advertiser and endorsers. The revised Guides also make it clear that celebrities have a duty to disclose their relationships with advertisers when making endorsements outside the context of traditional ads, such as on talk shows or in social media. Note Section XI of this form.
The term Infomercial refers to an information commercial (usually 15 to 30 minutes long) that is presented more like a talk show than a commercial promotion. Infomercials are aired normally at fringe times (late night to early morning), and aim at building awareness of a product or service by demonstrating its use and benefits. Typically, they include an attractive direct response offer (with toll-free numbers) designed to elicit on-the-spot orders.
Ohio Contract between Television Advertising Production Company and Actor to do Infomercial An Ohio contract between a television advertising production company and an actor to do an infomercial is a legal document that outlines the terms and conditions of their working relationship for the creation and distribution of an infomercial in the state of Ohio. This detailed description encompasses the key elements and relevant keywords associated with these contracts. In this agreement, the production company (referred to as "the Company") and the actor (referred to as "the Actor") enter into a binding contract in order to collaborate on the production of an infomercial. The purpose of such a contract is to clearly define the rights, obligations, and compensation of both parties involved. Here are some relevant keywords associated with Ohio contracts between television advertising production companies and actors to do infomercials: 1. Party: The contract identifies the parties involved, specifically the production company and the actor, including their legal names, contact details, and roles. 2. Infomercial: The contract clearly states that the project is an infomercial, a form of television advertisement that presents information about a product, service, or company. 3. Scope of Work: The contract outlines the specific roles and responsibilities of both the production company and the actor. It includes details about the shooting schedule, script, marketing goals, and any additional creative input expected from the actor. 4. Compensation: The contract specifies the payment terms, including the actor's fees, royalties, or any other forms of compensation agreed upon. It may also mention any add-ons or bonuses based on the infomercial's success. 5. Intellectual Property Rights: The contract addresses the ownership and usage rights of the final infomercial, including copyright, trademarks, and any licensing requirements. It may detail how the production company can utilize the actor's likeness and performance. 6. Confidentiality and Non-Disclosure: The contract may require the actor to maintain confidentiality regarding any proprietary or sensitive information disclosed during the production, including trade secrets, business strategies, or pre-release information. 7. Term and Termination: The contract specifies the duration of the engagement, which may be a specific period or until the completion of the project. It also includes provisions for early termination under certain circumstances. Different types of Ohio contracts between television advertising production companies and actors to do infomercials include: 1. General Service Contract: This type of contract outlines basic terms and conditions, including compensation and responsibilities, without delving into extensive details. It is suitable for straightforward infomercial projects. 2. Exclusive Agreement: This type of contract ensures that the actor works exclusively for the production company during the agreed-upon period. It may include a non-compete clause, limiting the actor's involvement in competing projects. 3. Option Agreement: This contract grants the production company the option to employ the actor for future infomercial projects or renew their collaboration, providing flexibility for both parties. In conclusion, an Ohio contract between a television advertising production company and an actor for an infomercial is a comprehensive legal document that encompasses various aspects of their working relationship. By addressing relevant keywords and types of contracts, the description provides a detailed overview of the essential elements that such a contract should include.
