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A licensing agreement is a legal contract between two parties, known as the licensor and the licensee. In a typical licensing agreement, the licensor grants the licensee the right to produce and sell goods, apply a brand name or trademark, or use patented technology owned by the licensor.
The contract stipulates the type of agreement, the length of the relationship, payments and royalties that are due and when, and the extent to which licensing is allowed. Licensing also allows both parties to retain control over certain facets of the deal, including exclusivity and how a product or service is marketed.
Practitioners and licensing executives often refer to three basic types of voluntary licenses: non-exclusive, sole, and exclusive. A non-exclusive licence allows the licensor to retain the right to use the licensed property and the right to grant additional licenses to third parties.
Precisely identifying which intellectual property will be the subject of the license is necessary to ensure both parties are on the same page and not exceeding their rights.Scope of the Grant.Exclusivity.Territory.Term.Compensation.Termination.Conclusion.
Example of a Licensing Agreement Additionally, Starbucks will receive royalties from the packaged coffees and teas sold by Nestle. The licensing agreement provided Starbucks with the ability to drive brand recognition outside of its North American operations through Nestle's distribution networks.
The steps for making a license agreement are as follows:Download a template for a licensing agreement.Choose your role as the licensor or licensee.Define the license(s) in the agreement.Decide whether the license is exclusive or not.Settle the matter of fees and payment schedule.Add a renewal date and rules.More items...?
A licensing agreement is a legal contract between two parties, known as the licensor and the licensee. In a typical licensing agreement, the licensor grants the licensee the right to produce and sell goods, apply a brand name or trademark, or use patented technology owned by the licensor.
The steps for making a license agreement are as follows:Download a template for a licensing agreement.Choose your role as the licensor or licensee.Define the license(s) in the agreement.Decide whether the license is exclusive or not.Settle the matter of fees and payment schedule.Add a renewal date and rules.More items...?