This is a sample press release announcing the honoring and recognition of a company's web site.
This is a sample press release announcing the honoring and recognition of a company's web site.
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A press release is a written document prepared for the media also called the press - that announces something newsworthy.
Press releases are a great way to bring your website extra traffic, improve your domain authority, and provide increased brand recognition, as long as they're used appropriately. When press releases net any of these "bonuses," it can be tempting to increase the frequency of distribution.
In fact, you may even position them to be evergreen (date agnostic). Press releases are posted externally to your website as an official statement distributed to news outlets for the purpose of making an announcement, and they have to be time-relevant.
The Required Elements of the Press Release Format. A press release contains your business logo, a headline, a lead paragraph summarizing the announcement, and a newsworthy angle. Your press release will have three to four paragraphs of text within the body, hyperlinks, social media links, quotes, and multimedia.
A press release headline appears at the top and center of your press release but below the logo, contact information, and release date.
Press releases are a great way to bring your website extra traffic, improve your domain authority, and provide increased brand recognition, as long as they're used appropriately. When press releases net any of these "bonuses," it can be tempting to increase the frequency of distribution.
So, here are the 8 parts you should include in your press release:Create a Stunning Headline. A killer headline upholds top priority in online marketing.Formulate a Newsworthy Angle.Put Your Most Important Information First.Summarize the Key Elements Succinctly.Add Media Contact Details.28-Feb-2022
Without a press page, other media or PR personnel might not be able to easily get in touch with you for media coverage opportunities. A press page is also a great way to showcase all the places where you have been featured both on and offline, which can build trust and credibility with your online audience.
How to Write a Press Release? The Guide + Expert CommentsChoose the angle that matters for your target audience.Understand the press release structure.Start with a well-thought-out headline.Pay attention to a lead paragraph.Cover the essentials in a few body paragraphs.Consider adding quotes.Include contact details.More items...
The 5 Components of a Successful Press ReleaseRelevant timing. Before reaching out to reporters, do some research around your proposed launch date and figure out if there is anything big happening in the space around the same time.Compelling headline.Informative lead paragraph.Supporting quotes.Clear call to action.