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A software reseller is a company that purchases software from a software developer or publisher and resells it to other businesses.
One of the main reasons vendors use resellers is to expand their reach and increase their market share. Vendors can tap into a reseller's existing customer base and reach new markets they might not have been able to access on their own.
A VAR agreement is a governing law that increases the value of a product and enhances the customer experience by maximizing complementary aspects of both companies. A value-added reseller agreement delineates reseller rights and specifies the conditions required for performing (for either party).
Reseller Agreement: A legal agreement between a supplier or manufacturer and a reseller defining the regulations and conditions upon which the reseller may sell the manufacturer's products or services.
Thus, the software reselling model offers numerous benefits to organizations seeking to acquire, manage, and optimize software solutions. It simplifies the procurement process, provides access to expertise, and offers added-value services that contribute to efficient and cost-effective software management.
What should a Reseller Agreement template cover? Responsibilities of each party. ... Delivery requirements. ... Payment terms. ... Intellectual property rights. ... Consequences of a breach of contract. ... Dispute resolution processes. ... Data protection and processing conditions. ... Terms for future contracts.
A reseller agreement is a contractual arrangement between a supplier (vendor/wholesaler) and another party, which agrees to sell products on their behalf. The legally binding agreement outlines the respective responsibilities of each party, including product pricing, quantity limits, and sales strategies.