Advertising Agreement between HomeGrocer.com, Inc. and Amazon.com LLC regarding conducting advertising activities dated November 19, 1999. 4 pages.
Title: Oregon Advertising Agreement between HomeGrocer.com, Inc. and Amazon.com LLC: A Detailed Description of Advertising Activities Introduction: The Oregon Advertising Agreement between HomeGrocer.com, Inc. and Amazon.com LLC outlines the comprehensive guidelines and provisions governing advertising activities between the two parties. This agreement aims to establish a mutually beneficial partnership, ensuring effective brand promotion, increased customer reach, and financial success. Keywords: Oregon Advertising Agreement, HomeGrocer.com, Amazon.com LLC, advertising activities, brand promotion, customer reach, financial success. 1. General Terms and Objectives: The Oregon Advertising Agreement between HomeGrocer.com, Inc. and Amazon.com LLC encompasses the following key provisions related to advertising activities: — Duration and expiration of the agreement. — Definition of advertising materials— - Confidentiality and non-disclosure obligations. — Compliance with applicable laws and regulations. — Detailed requirements for brand promotion and customer reach. — Performance indicators to measure advertising success. — Financial terms, including payment structures and revenue sharing. 2. Specific Oregon Advertising Agreement Types: a) Display Advertising Agreement: This type of agreement focuses on leveraging display ads to promote HomeGrocer.com products/services on Amazon.com platforms. Key aspects may include: — Placement, size, and positioning of display ads. — Ad formats, including banners, carousel ads, and native ads. — Targeting options based on Amazon.com customer data. — Impressions, click-through rates, and conversion tracking. b) Sponsored Products Advertising Agreement: This agreement type pertains to promoting select HomeGrocer.com products using Amazon's Sponsored Products feature to boost visibility, customer engagement, and sales. Relevant aspects may include: — Selection and optimization of sponsored products. — Keyword targeting and bid management strategies. — Ad placement on relevant search results and product detail pages. — Conversion tracking and performance metrics. c) Video Advertising Agreement: This agreement focuses on leveraging video ads for HomeGrocer.com products/services on Amazon-owned platforms like Amazon Prime Video, IMDb TV, or Twitch. Key elements may include: — Types of video ad formats (pre-roll, in-stream, etc.). — Creative production and approval process. — Target audience segmentation based on viewership data. — Reporting metrics like completion rates and view-through conversions. 3. Implementation and Monitoring: The Oregon Advertising Agreement also outlines the implementation and monitoring procedures, such as: — Collaborative planning and campaign execution. — Tracking and reporting mechanisms for ad performance. — Regular performance review meetings to optimize campaigns. — Dispute resolution mechanisms and escalation procedures. Conclusion: The Oregon Advertising Agreement between HomeGrocer.com, Inc. and Amazon.com LLC presents a detailed framework for implementing advertising activities, encompassing various types of agreements tailored to specific advertising channels. By adhering to the agreement's provisions, both parties can enhance brand visibility, maximize customer reach, and achieve financial success by leveraging the advertising potential of Oregon's online marketplace. Keywords: Oregon Advertising Agreement, HomeGrocer.com, Amazon.com LLC, advertising activities, brand promotion, customer reach, financial success.
Title: Oregon Advertising Agreement between HomeGrocer.com, Inc. and Amazon.com LLC: A Detailed Description of Advertising Activities Introduction: The Oregon Advertising Agreement between HomeGrocer.com, Inc. and Amazon.com LLC outlines the comprehensive guidelines and provisions governing advertising activities between the two parties. This agreement aims to establish a mutually beneficial partnership, ensuring effective brand promotion, increased customer reach, and financial success. Keywords: Oregon Advertising Agreement, HomeGrocer.com, Amazon.com LLC, advertising activities, brand promotion, customer reach, financial success. 1. General Terms and Objectives: The Oregon Advertising Agreement between HomeGrocer.com, Inc. and Amazon.com LLC encompasses the following key provisions related to advertising activities: — Duration and expiration of the agreement. — Definition of advertising materials— - Confidentiality and non-disclosure obligations. — Compliance with applicable laws and regulations. — Detailed requirements for brand promotion and customer reach. — Performance indicators to measure advertising success. — Financial terms, including payment structures and revenue sharing. 2. Specific Oregon Advertising Agreement Types: a) Display Advertising Agreement: This type of agreement focuses on leveraging display ads to promote HomeGrocer.com products/services on Amazon.com platforms. Key aspects may include: — Placement, size, and positioning of display ads. — Ad formats, including banners, carousel ads, and native ads. — Targeting options based on Amazon.com customer data. — Impressions, click-through rates, and conversion tracking. b) Sponsored Products Advertising Agreement: This agreement type pertains to promoting select HomeGrocer.com products using Amazon's Sponsored Products feature to boost visibility, customer engagement, and sales. Relevant aspects may include: — Selection and optimization of sponsored products. — Keyword targeting and bid management strategies. — Ad placement on relevant search results and product detail pages. — Conversion tracking and performance metrics. c) Video Advertising Agreement: This agreement focuses on leveraging video ads for HomeGrocer.com products/services on Amazon-owned platforms like Amazon Prime Video, IMDb TV, or Twitch. Key elements may include: — Types of video ad formats (pre-roll, in-stream, etc.). — Creative production and approval process. — Target audience segmentation based on viewership data. — Reporting metrics like completion rates and view-through conversions. 3. Implementation and Monitoring: The Oregon Advertising Agreement also outlines the implementation and monitoring procedures, such as: — Collaborative planning and campaign execution. — Tracking and reporting mechanisms for ad performance. — Regular performance review meetings to optimize campaigns. — Dispute resolution mechanisms and escalation procedures. Conclusion: The Oregon Advertising Agreement between HomeGrocer.com, Inc. and Amazon.com LLC presents a detailed framework for implementing advertising activities, encompassing various types of agreements tailored to specific advertising channels. By adhering to the agreement's provisions, both parties can enhance brand visibility, maximize customer reach, and achieve financial success by leveraging the advertising potential of Oregon's online marketplace. Keywords: Oregon Advertising Agreement, HomeGrocer.com, Amazon.com LLC, advertising activities, brand promotion, customer reach, financial success.