Rhode Island Advertising Agreement between NBC Internet, Inc. and Telocity, Inc.

• Category: Corporations - Public - Advertising
• State: Multi-State
• Control #: US-EG-9127
• Format: Word; Rich Text

Description

Advertising Agreement between NBC Internet, Inc. and Telocity, Inc. dated December 13, 1999. 9 pages Rhode Island Advertising Agreement between NBC Internet, Inc. and Velocity, Inc. In the bustling world of digital marketing and advertising, the Rhode Island Advertising Agreement between NBC Internet, Inc. and Velocity, Inc. stands as a testament to their collaboration and commitment to reaching their target audience in the picturesque state of Rhode Island. This detailed agreement outlines the terms and conditions in which both parties engage in advertising initiatives, solidifying their partnership and aligning their objectives. Keywords: Rhode Island, Advertising Agreement, NBC Internet, Inc., Velocity, Inc. 1. Overview: The Rhode Island Advertising Agreement acts as a framework for comprehensive advertising campaigns conducted by NBC Internet, Inc. and Velocity, Inc. within the state of Rhode Island. It sets forth a clear understanding of the roles, responsibilities, and expectations between the two parties involved. 2. Scope: The agreement encompasses a broad range of advertising activities through various channels, including but not limited to television, online platforms, print media, radio, and outdoor advertising. Each party's responsibilities regarding the creation, execution, and monitoring of these campaigns are clearly defined. 3. Target Audience: The agreement specifically highlights the target audience within Rhode Island, identifying key demographic characteristics, consumer behaviors, and interests. This information plays a vital role in shaping the communication strategies and channel selection to maximize the effectiveness of the advertising campaigns. 4. Advertising Objectives: Both NBC Internet, Inc. and Velocity, Inc. clearly outline their advertising objectives in the agreement. These objectives could include enhancing brand awareness, promoting new products or services, influencing purchasing decisions, or maximizing customer engagement. 5. Campaign Development and Execution: The agreement lays out the process for developing and executing advertising campaigns. It includes aspects such as creative development, ad copywriting, media planning and buying, scheduling, content creation, and campaign optimization. The collaborative efforts of NBC Internet, Inc. and Velocity, Inc. ensure a seamless execution of the campaigns in alignment with the agreed-upon timelines. 6. Advertisement Placement: The agreement specifies the placement of advertisements across various media channels, taking into consideration the target audience's media consumption habits. It also defines the duration, frequency, and geographical coverage of each advertising placement, considering the ultimate goal of maximizing reach and impact. 7. Financial Considerations: The financial terms and conditions are a pivotal aspect of the agreement. It outlines the budget allocated for the campaigns, including cost breakdowns for creative development, media buying, production, and any additional fees. Clauses related to payment schedules, invoicing, and reimbursement procedures are also included. 8. Performance Measurement and Reporting: Both parties agree on the key performance indicators (KPIs) that will be used to evaluate the success of the advertising campaigns. The agreement details the frequency and format of performance reports, allowing for effective monitoring and optimization of each campaign. 9. Intellectual Property and Legal Considerations: To safeguard the intellectual property rights of both NBC Internet, Inc. and Velocity, Inc., the agreement includes clauses pertaining to copyrights, trademarks, and confidentiality. Additionally, it outlines provisions for dispute resolution and termination of the agreement, protecting the interests of both parties involved. Types of Rhode Island Advertising Agreements between NBC Internet, Inc. and Velocity, Inc.: 1. Television Advertising Agreement: Focusing on commercials and promotional content aired on television stations based in Rhode Island to captivate a larger audience. 2. Digital Advertising Agreement: Centered around online platforms, such as websites, search engines, and social media platforms, to target a tech-savvy and digitally engaged audience within Rhode Island. 3. Print Media Advertising Agreement: Emphasizing advertising through local newspapers, magazines, and other printed materials, targeting consumers who prefer traditional media channels. 4. Radio Advertising Agreement: Focused on radio stations operating within Rhode Island to engage with listeners through audio commercials and sponsorships. In conclusion, the Rhode Island Advertising Agreement between NBC Internet, Inc. and Velocity, Inc. signifies a strategic partnership aimed at leveraging the power of advertising to connect with the residents of Rhode Island. The comprehensive agreement outlines the approach, goals, and responsibilities of both parties, ensuring the successful execution of diversified advertising campaigns across multiple channels.

Rhode Island Advertising Agreement between NBC Internet, Inc. and Velocity, Inc. In the bustling world of digital marketing and advertising, the Rhode Island Advertising Agreement between NBC Internet, Inc. and Velocity, Inc. stands as a testament to their collaboration and commitment to reaching their target audience in the picturesque state of Rhode Island. This detailed agreement outlines the terms and conditions in which both parties engage in advertising initiatives, solidifying their partnership and aligning their objectives. Keywords: Rhode Island, Advertising Agreement, NBC Internet, Inc., Velocity, Inc. 1. Overview: The Rhode Island Advertising Agreement acts as a framework for comprehensive advertising campaigns conducted by NBC Internet, Inc. and Velocity, Inc. within the state of Rhode Island. It sets forth a clear understanding of the roles, responsibilities, and expectations between the two parties involved. 2. Scope: The agreement encompasses a broad range of advertising activities through various channels, including but not limited to television, online platforms, print media, radio, and outdoor advertising. Each party's responsibilities regarding the creation, execution, and monitoring of these campaigns are clearly defined. 3. Target Audience: The agreement specifically highlights the target audience within Rhode Island, identifying key demographic characteristics, consumer behaviors, and interests. This information plays a vital role in shaping the communication strategies and channel selection to maximize the effectiveness of the advertising campaigns. 4. Advertising Objectives: Both NBC Internet, Inc. and Velocity, Inc. clearly outline their advertising objectives in the agreement. These objectives could include enhancing brand awareness, promoting new products or services, influencing purchasing decisions, or maximizing customer engagement. 5. Campaign Development and Execution: The agreement lays out the process for developing and executing advertising campaigns. It includes aspects such as creative development, ad copywriting, media planning and buying, scheduling, content creation, and campaign optimization. The collaborative efforts of NBC Internet, Inc. and Velocity, Inc. ensure a seamless execution of the campaigns in alignment with the agreed-upon timelines. 6. Advertisement Placement: The agreement specifies the placement of advertisements across various media channels, taking into consideration the target audience's media consumption habits. It also defines the duration, frequency, and geographical coverage of each advertising placement, considering the ultimate goal of maximizing reach and impact. 7. Financial Considerations: The financial terms and conditions are a pivotal aspect of the agreement. It outlines the budget allocated for the campaigns, including cost breakdowns for creative development, media buying, production, and any additional fees. Clauses related to payment schedules, invoicing, and reimbursement procedures are also included. 8. Performance Measurement and Reporting: Both parties agree on the key performance indicators (KPIs) that will be used to evaluate the success of the advertising campaigns. The agreement details the frequency and format of performance reports, allowing for effective monitoring and optimization of each campaign. 9. Intellectual Property and Legal Considerations: To safeguard the intellectual property rights of both NBC Internet, Inc. and Velocity, Inc., the agreement includes clauses pertaining to copyrights, trademarks, and confidentiality. Additionally, it outlines provisions for dispute resolution and termination of the agreement, protecting the interests of both parties involved. Types of Rhode Island Advertising Agreements between NBC Internet, Inc. and Velocity, Inc.: 1. Television Advertising Agreement: Focusing on commercials and promotional content aired on television stations based in Rhode Island to captivate a larger audience. 2. Digital Advertising Agreement: Centered around online platforms, such as websites, search engines, and social media platforms, to target a tech-savvy and digitally engaged audience within Rhode Island. 3. Print Media Advertising Agreement: Emphasizing advertising through local newspapers, magazines, and other printed materials, targeting consumers who prefer traditional media channels. 4. Radio Advertising Agreement: Focused on radio stations operating within Rhode Island to engage with listeners through audio commercials and sponsorships. In conclusion, the Rhode Island Advertising Agreement between NBC Internet, Inc. and Velocity, Inc. signifies a strategic partnership aimed at leveraging the power of advertising to connect with the residents of Rhode Island. The comprehensive agreement outlines the approach, goals, and responsibilities of both parties, ensuring the successful execution of diversified advertising campaigns across multiple channels.